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| Fact |
The executive audience continues to consume most traditional media in printed formats, or via a mix of print and digital media. When reading general business magazines, 56% stick mostly to print, and 20% consume a mix of print and digital. Similarly, when reading industry magazines, 52% read print and another 20% read a mix of both print and digital formats. |
| Source |
Decision Dynamics 2011, Technology and Media, Doremus and the Financial Times, March 2012
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4.6.2012
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