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When it comes to paper, some people can't see the forest, for the trees.

Paper has been around for more than 2000 years, and for good reason. It's a highly effective and versatile means of communication. Even in today's digital age with the vast array of alternative media to choose from, paper's unique aesthetic qualities and practical appeal are unmatched.

Paper is highly sustainable, too. But as attention to the environment has increased in recent years, so have myths and misconceptions that the paper industry is responsible for large-scale deforestation and adverse impacts on the environment. As always, there are two sides to every debate, and paper has a great environmental story to tell.

Two Sides presents the facts about paper production, use and recycling to dispel the myths, promote well-informed, confident media buying decisions and encourage greater responsibility throughout the life of paper products.

Two Sides members strongly support:

Responsible Production
Responsible Print and Design
Responsible Consumption
Responsible Disposal

To get the facts about the sustainability of Print and Paper, click on the "Myths" in the left sidebar menu.

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