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Paper Shipping Sack Manufacturers Association Joins Two Sides as an Allied Member
The Paper Shipping Sack Manufacturers’ Association (PSSMA) is the national trade association of U.S. producers of multiwall shipping sacks.
5.14.2013
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Monadnock Recertified ISO 14001:2004 Environmental Management System
Monadnock Paper Mills, Inc., manufacturer of technical specialty and premium printing and packaging papers, recently achieved recertification for compliance with ISO14001:2004, the leading international standard for environmental management systems (EMS). Systems and Services Certification, a member of the SGS Group and leader in third-party registration, conducted a comprehensive independent audit of Monadnock’s Bennington, New Hampshire, facility and granted recertification.
4.26.2013
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The Paper Recycling Map: Sappi Charts a Course Forward
Recycling paper is a great way to reduce our environmental footprint. Over the last twenty years there has been a decline in global deforestation, partly due to the increased use of recycled paper and the purchasing of paper products that are certified as coming from responsibly managed forests. However, recycling is not that straightforward, and deforestation still remains a problem.
4.26.2013
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Mohawk Recognized as One of the Greenest Organizations in the U.S.
In recognition of Earth Day 2013, Mohawk announces it has been named to the U.S. Environmental Protection Agency’s national list of 100% Green Power Users list for the seventh year in a row.
4.25.2013
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Coastal Printing Incorporated Joins Two Sides to Help Promote the Sustainability of Print and Paper
Coastal Printing is an innovative printing company located in Sarasota, Fla. The company offers a wide variety of marketing technology to help customers develop dynamic communications media to enhance their businesses. These include offset and digital printing, web-to-print, variable data, direct mail, personalized URLs, QR codes, MS tags and others.
4.23.2013
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Green and Sustainable Printing and Paper Facts
Now, more than ever, have we become an environmentally conscious society. We strive to make environmentally sustainable decisions in our workplace, home, and daily lives. 71% of us consider the environment when we shop and 90% of us believe it is our responsibility to dispose of products responsibly.* So, there is no doubt then that we also consider the environment when we make the decision to use print media or digital communications.
4.22.2013
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My Earth Day Request: Cut the Anti-paper Greenwashing!
I am ticked off at my bank, utilities and telecom providers for saying “go green – go paperless.”
4.22.2013
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HP Expands Recycling Program, Adds Certified Paper Portfolio
HP has expanded its recycling program, adding Office Depot as a retailer that will offer HP ink recycling, and says its Everyday Paper line in North America is now Forest Stewardship Council certified. This North American certification joins HP’s existing FSC-certified portfolio in Latin America.
4.19.2013
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Life Cycle Assessment Can Quantify Impact of Forest Certification, Study Shows
Companies can measure and minimize the environmental footprint of the wood-based products they are sourcing, according to a recent study by Quantis. The study confirmed that it is possible to quantify to a certain extent the impact differential between certified and non-certified forest products within Life Cycle Assessments (LCA).
4.19.2013
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Future Of Print: 'Fully Booked: Ink On Paper' Showcases Amazing Innovations In Physical Books
Let me state this for the record: The internet is not dead. Digital will not disappear. Print will not kill the web. It's easy to forget that, when physical books were invented, professional websites first ignored them, and then laughed at them as a niche pursuit for geeks. Now here we are, and the same writers are declaring the Death of the Internet, as the hype and excitement surrounding print and paper travels inexorably around the world. News companies have even themselves rushed into creating 'news-papers', long before any clear business model has emerged to pay for them. We are in a print world now.
4.19.2013
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Domtar, ASD continue recycling effort
In 1996, Domtar’s Ashdown Mill entered into a partnership with L.F. Henderson Elementary to recycle the school’s unneeded paper. Over the years, that program has grown to include all five campuses in Ashdown as well as nine schools in the Texarkana, Texas area.
4.19.2013
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Domtar's Acquisition of Xerox Paper Business Lays Ground for Continued Sustainability Progress
When Domtar recently announced its acquisition of the Xerox North American paper business, I wondered what the positive sustainability impact would be. Domtar has built an environmental leadership position in the pulp and paper industry over a 10-year period.
4.18.2013
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How Many Times Can Paper be Recycled?
It is well understood that paper fibers cannot be recycled indefinitely. The US EPA indicates that papers can be recycled an estimated 4-7 times and the Technical Association of the Pulp and Paper Industry (TAPPI) cites 5-7 times. The range of reuse depends on both the type of fiber and the subsequent treatment of that fiber. Longer stronger fibers, like softwood kraft fibers used in paper bags, will generally survive longer than a shorter weaker fiber - such as a mechanically pulped hardwood used in newsprint and some magazine grades.
4.16.2013
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Two Sides Greenwashing Claims Campaign (Progress Report - April 2013)
First, we would like to thank to the companies who have taken the time to listen to us, those that are currently working with us, and those that have corrected their claims.
4.15.2013
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The Reading Brain in the Digital Age: The Science of Paper versus Screens
How exactly does the technology we use to read change the way we read? How reading on screens differs from reading on paper is relevant not just to the youngest among us, but to just about everyone who reads—to anyone who routinely switches between working long hours in front of a computer at the office and leisurely reading paper magazines and books at home; to people who have embraced e-readers for their convenience and portability, but admit that for some reason they still prefer reading on paper; and to those who have already vowed to forgo tree pulp entirely.
4.15.2013
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i2live report: Paper Products–Environmental marketing best practices
To ensure that environmental claims for paper products are accurate and verifiable, companies can turn to ISO Type I environmental claims to guide their eco-labeling efforts, said Phil Riebel, President and CEO of Two Sides U.S. Inc., in an i2live webinar entitled, “Paper Products—Environmental Marketing Best Practices,” on April 10. “Our argument was that many of the claims were misleading to consumers and were not backed up by credible facts,” Riebel said. “Accurate claims are important to gain the trust of consumers and to establish a fair playing field in the competitive business world.”
4.15.2013
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Google Technology to Help Prevent Deforestation
Google, in partnership with the University of Maryland and the UN Environment Programme, has developed a tool to help prevent deforestation. Global Forest Watch 2.0, which will launch later this year, is an interactive, real-time, forest monitoring system. It uses satellite technology, data sharing and human networks around the world to provide information to better managing forests.
4.12.2013
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Dogwood Alliance and International Paper Find Common Ground
The collaboration will kick off with a 2013 pilot project to map forests around IP’s mill in Riegelwood, N.C. (near Wilmington). After the pilot project, IP and Dogwood Alliance will evaluate the framework used and modify it as necessary with the intent of applying it across additional IP southeastern operations.
4.12.2013
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Forestry Labeling War Turns Ugly As Greenpeace Bungles Logging Industry Attack
As Jon Entine of the Genetic Literacy Project reports, Greenpeace’s embarrassing public apology last month for its botched attack against Canada’s largest forestry company and the Canadian Boreal Forest Agreement (CBFA) it helped birth—we’ll get to the details of that story soon enough— underscores the growing tensions over the forest certification programs designed to protect North America’s woodlands.
4.11.2013
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NewPage Corporation Joins Two Sides
NewPage is a leading producer of printing and specialty papers in North America with $3.1 billion in net sales for the year ended December 31, 2012. NewPage is headquartered in Miamisburg, Ohio, and owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota and Wisconsin.
4.8.2013
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International Paper PRO-DESIGN® range now available with Carbon Capture® offering from Premier Paper
International Paper, the world’s largest paper and packaging company, has announced that its Pro-Design range, International Paper’s flagship color laser paper, is now being offered with Carbon Capture®, which is an initiative introduced by leading national paper merchant group, Premier Paper.
4.8.2013
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Toilet humor puts print on a roll
She might be a figment of the imagination of creative minds at advertising agency Leo Burnett in Paris but Emma won the hearts of printers and paper suppliers after she had the last word on the paper vs digital debate. And her message has gone viral.
4.8.2013
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Sappi Fine Paper donates $100,000 to University of Maine Pulp and Paper Foundation for scholarships
Sappi Fine Paper North America has donated $100,000 over the course of four years to the University of Maine Pulp and Paper Foundation to establish an endowed scholarship fund for engineers. The Sappi Scholarship Fund is a Leadership Gift to the University of Maine Pulp and Paper Foundation's $2 million fundraising campaign, which begins this year.
4.5.2013
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FTC “Green Guides” warn against making deceptive claims about recycled content
In support of best practices in marketing claims, we have long warned our customers against using industry average data to make environmental claims about recycled fiber in coated fine papers.
4.5.2013
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Recycled and wood fiber in printing papers: both can be equally sustainable
4.5.2013
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Sappi Fine Paper North America Publishes eQ Journal 005: Rethinking Recycling
Sappi Fine Paper North America today announced the release of eQ Journal 005: Rethinking Recycling, distinguishing between the facts and general misconceptions surrounding recycling and the paper life cycle. In this fifth edition of the company's eQ series, the Journal sheds light on the benefits of recycling while challenging the common assumption that paper produced with a high percentage of recycled fiber is always better for the environment.
4.4.2013
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It's Confusing Being Green
It’s not easy being green, particularly when the information about getting the most benefit of environmentally friendly products is hard to find and confusing. According to new data from Cone Communications, nearly three-quarters of consumers (71%) said they consider the environment when shopping, up from two-thirds (66%) five years ago. Indeed, nearly half of all consumers (45%) actively seek out environmental impact information of the products they’re buying.
4.4.2013
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‘Green’ Ads Rise Captalizing on Environmental Concerns
Advertisers, hoping to capitalize on growing public interest in sustainability, have put more resources into “green” advertising aimed at attracting consumers with claims of improved environmental impact of products, according a Worldwatch Institute report released this week.
3.29.2013
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American Forest & Paper Association Announces 2012 Paper Recovery Rate
The American Forest & Paper Association (AF&PA) today announced that 65.1 percent of paper consumed in the U.S. was recovered in 2012.
3.29.2013
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Tech-savvy kids prefer taking SAT with pencil, paper
Even in this digital age, college-bound teens say they would prefer taking the SAT the old-fashioned way — with paper and pencil. Asked if they would like to take the standardized college entrance exam on a computer, just one in 10 students said yes, according to a survey by Kaplan Test Prep.
3.29.2013
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National Geographic Explores Their World
Over at Dead Tree Edition, our friend Mr. Tree (if that is his name) turns the microphone over to Frank Locantore, Project Director of the Green America Better Paper Project, to discuss the highlights of a new study (pdf) commissioned by the National Geographic Society and conducted by Environ that attempts to gauge the environmental impacts of virgin vs. recycled paper.
3.28.2013
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New tool enables companies to zero in on sustainable supply chain
The rising problem of illegal logging is responsible for much of the world's loss of forests. Now, an important technology platform may help bring that to an end. Global Forest Watch 2.0 will bring near-real-time mapping and social networking together to quickly spot where deforestation is taking place and alert networks to take action before it's too late.
3.27.2013
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Domtar Sponsors World Book Night US
Global Campaign to Encourage Reading Will Donate 500,000 Free Books Across America, Putting Wide-Range of Classics and New Titles in the Hands of New Readers
3.27.2013
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International Paper Joins World Wildlife Fund's Global Forest & Trade Network
International Paper has joined the Global Forest & Trade Network in North America (GFTN), one of World Wildlife Fund (WWF)'s initiatives focused on eliminating illegal logging and promoting environmentally and socially responsible forest management. International Paper joins a network of more than 200 companies and communities around the globe committed to the responsible forest management and sourcing of forest products.
3.27.2013
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Domtar Rewrites Rules For Paper and Pulp Production
With more than $6.5 billion in annual revenue, Domtar is a huge force in the commercial paper industry, making everything from office paper to adult incontinence supplies. Its commitment to sourcing and harvesting timber responsibly stretches back more than 10 years, when it started using the Forest Stewardship Council guidelines. But to transform its sustainability initiatives from a resource-saving and cost-cutting exercise, Domtar stopped thinking of itself as a commodity pulp and paper company and started looking far more closely at which timber and wood components it was using resourcefully, and which it was not.
3.26.2013
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Paperless2013 removes environmental claims
Following an open letter from Two Sides campaign all environmental claims against the use of paper has been removed from the Paperless2013 campaign's website and twitter page.
3.26.2013
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Saving the World's Forests: A Technology Revolution to Curb Illegal Logging
Our future is inextricably linked to forests. The social and economic benefits they provide are essential to realizing a sustainable century. A key litmus test of our commitment to this future is our response to a growing, global threat: illegal logging and the criminal timber trade.
3.25.2013
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Saturday Mail Delivery: Safe for Now?
Does the budget bill passed by congress this week derail the plan to end Saturday delivery of first class mail?
3.22.2013
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There's TwoSides to Every Story!
While there are two sides to every story, I am happy to share this important information with you. You can now determine if you feel you have been green-washed, and how you can live your own version of a “green and sustainable” lifestyle.
3.21.2013
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5 Lessons for Sustaining Global Ressources
As the old adage suggests, it is important to see the forests for more than just the trees.
3.21.2013
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Royal Mail announces its support of the Two Sides campaign
Two Sides announces today that Royal Mail is joining the Two Sides and Print Power campaigns. Royal Mail is an essential part of the UK’s economic and social infrastructure, serving companies, customers and communities six days a week; delivering 59 million items every working day to businesses and households. David Gold, Head of Public Affairs at Royal Mail comments: “The mission of Two Sides, to promote the attractiveness and sustainability of mail, is completely complementary to our own activities and we are looking forward to working with the organization to assist the development of their campaigns and strengthen our own relationships with information that will benefit all our stakeholders.”
3.21.2013
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Everything You Need to Know About Paper Recycling
In 2011, 66.8 percent of paper consumed in the United States was recycled. Every ton of paper recycled saves more than 3.3 cubic yards of landfill space, and if you measure by weight, more paper is recovered for recycling than plastic, aluminum and glass combined.
3.21.2013
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AF&PA Announces 2013 Paper Recycling Awards Winners
The American Forest & Paper Association (AF&PA) today announced the winners of its 2013 Recycling Awards in Chicago at Paper2013 – the premier industry event. Now in its eighth consecutive year, the AF&PA Recycling Awards recognize outstanding paper recycling programs in three categories: Business Leadership, Community and School.
3.21.2013
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Dell, Cisco, BT and SAP testing CO2 reporting standards
The European Commission is drawing up plans for standardized tools to measure the carbon emissions of the information and communications technology sector, which will allow consumers to compare the environmental impact of the products they buy.
3.21.2013
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Two Sides claims victory as Go Paperless campaign drops 'save trees' message
Two Sides, which promotes the sustainability of print, paper and post is celebrating what it sees as a victory against the Go Paperless in 2013 campaign.
3.21.2013
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UPM joins WWF's Earth Hour 2013 climate campaign on Saturday
UPM joins WWF's Global Earth Hour 2013 event, and will turn off the lights at its Group Head Office in Helsinki, Finland, on 23 March 2013 from 20.30 to 21.30 local time. UPM also encourages its employees worldwide to participate in the event at home. This is a symbolic action for UPM, with which the company wants to demonstrate its commitment to playing its part in mitigating climate change. This is the fifth time that UPM is joining the event.
3.20.2013
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Why Big Brands Are Seeking Sustainable Print ... And What You Can Do About It!
Global companies, such as Wal-Mart, are embracing some of the world’s biggest challenges: poverty and hunger, population growth and natural resource management. They are serious about their civic responsibility to develop genuine sustainability strategies and initiatives that will continuously make improvements in the face of these challenges.
3.18.2013
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Google and Paperless2013: Thank you for removing your “anti-paper” environmental claims!
Challenging and correcting misleading environmental claims related to print and paper has been a focus of Two Sides in Europe for a number of years and more recently in the US after we launched our campaign in July 2012.
3.18.2013
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Non-Profit Initiates Next Stage of its Mission to Stop Greenwashing
Two Sides Urges Leading U.S. Companies to End Misleading Claims about Print and Paper
3.15.2013
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International Paper Named To 2013 World's Most Ethical Company List For Seventh Straight Year By The Ethisphere Institute
For the seventh straight year, International Paper was named as one of the World's Most Ethical Companies by The Ethisphere Institute.
3.14.2013
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Does Recycling Cause You To Consume More?
A lot of eco-minded people will avoid purchasing items that they know will end up in the garbage. But do they also react in the opposite way by consuming more when they know that something will be recycled?
3.14.2013
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At SXSW, Domtar Unveils New, Cutting Edge 'Paper Hotspot'
The SXSW Interactive Festival describes itself as "an incubator of cutting-edge technologies and digital creativity," and at the 20th annual show, Domtar Corporation unveiled a wireless venue that made people halt, spurred them to step inside and quickly became one of the most popular features: the Paper Hotspot.
3.14.2013
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The environmental impact of paper in an ever expanding digital world
We all have a need to communicate – to share and consume information. For marketing and advertising professionals it is no longer a choice of how to spread dollars between print, radio and TV. The breadth of online options is simply staggering. Meanwhile, sustainability-minded media buyers are juggling a myriad of additional factors – along with cost effectiveness, their choices reflect consideration of environmental and social impacts.
3.14.2013
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Non-Profit Initiates Next Stage of its Mission to Stop Greenwashing
Two Sides today announced the next stage of its nationwide initiative to urge major U.S. banks, utilities and telecommunication companies to end the use of misleading marketing claims about the sustainability of print and paper. Phase Two will include a second round of communication intended to initiate productive discussion with senior management in the target industries, reminding them of their responsibility to adhere to best practices for environmental marketing as outlined in the U.S. Federal Trade Commission’s recently revised Green Guides.
3.14.2013
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Non-Profit Initiates Next Stage of Its Mission to Stop Greenwashing
Two Sides Urges Leading U.S. Companies to End Misleading Claims About Print and Paper
3.14.2013
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Newspaper Remain Top Sports News for Men
Between social media, mobile and cable TV, sports news outlets have been proliferating -- but newspapers are still the top source for sports news for sports fans. Among male sports fans ages 18-54, 76% cited the sports section of their local newspaper Web site as one of their “go-to” sources for sports news, while 69% cited the print edition.
3.13.2013
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5 Reasons Green Marketing Is Going Nowhere
Sometimes it’s hard to face reality, especially when a dream is so alluring. And the alluring dream of green marketing is this: that consumers would cast a vote in favor of a more just and sustainable world whenever they shop. But the reality has been vastly different. For well over 20 years, consumers haven’t been willing to vote with their dollars. The reasons are many and complex, but the result is clearcut: With the exception of some energy-saving devices, no green product has captured more than a tiny slice of the marketplace, at least in the U.S.
3.13.2013
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Printed Books Making a Comeback Over E-Books
According to a recent Wall Street Journal article, the death of the printed book has been greatly exaggerated.
3.13.2013
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3 Places Paper Should Be Recycled
In 2011, a record-high 66.8 percent of paper was recovered and recycled in the U.S., which means people are recycling quite a bit in their daily lives. There's always room for improvement, however, and though 87 percent of Americans have access to curbside or drop-off recycling options for paper, it's important to ensure you're recycling whenever you can.
3.12.2013
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Wholly Sustainable
A holistic approach to sustainability drives Sappi Fine Paper North America.
3.12.2013
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Domtar Inaugurates Commercial Lignin Production
Plymouth Mill to produce bio-material with wide range of industrial applications as petro-chemical alternative - the first of its kind in over quarter century
3.12.2013
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Consumers for Paper Options Applauds Congressional Resolution to Preserve Paper-Based Access to Government Information & Services
Resolution Introduced by U.S. Reps. Duffy & Michaud Says Agencies Should Provide Americans with Paper Options for Social Security Benefits, Savings Bonds, Tax Forms & Other Services
3.8.2013
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SGP Partners with Re-nourish to Grow the Sustainability Movement for Design and Printing Professionals
Sustainable Green Printing (SGP) Partnership has announced a partnership with Re-nourish, an online community advocating awareness and action for sustainability in the communication design community.
3.7.2013
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Legal Risks of Going Paperless
Electronic medical records are meant to save time and money, but they also can create liability issues for doctors.
3.7.2013
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SGP Certification Boosts Government Printing Office’s Sustainability Program
When one of the largest printing facilities becomes SGP Certified–namely the U.S. Government Printing Office–it sends a clear message about the value of sustainability and SGP Certification.
3.7.2013
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International Paper Ranks No. 1 in Forest and Paper Products Sector on Fortune's List of America's Most Admired Companies
International Paper today announced that it has once again been named by Fortune magazine as the No. 1 company in the Forest and Paper Products sector according to Fortune's annual report of "America's Most Admired Companies."
3.7.2013
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FSC Advances Global Family Forest Strategy
In recognition of the critical role that family forests play in responsible forest management worldwide, FSC International recently organized an advisory group to develop a long-term strategy for increasing capacity, value and supply from this landowner class.
3.7.2013
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Readers continue to debate digital and print delivery
As I’ve been talking to readers through the years about how The Kansas City Star covers the news, the discussion about the divide between print and online delivery methods has evolved considerably.
3.7.2013
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iPhone App Finds Certified Papers
The Print Apply iPhone app has a variety of tools for print media professionals, including a spine width calculator for different paper grades, an equivalent weight table for those going from grammage to pounds or vice versa, a virtual proportion wheel, a built-in QR code reader, a link to the Print Media Centr for news and other info, and now it includes a certified papers finder.
3.7.2013
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Preparing for a Summer of Learning
All around the country this summer, teachers will be going out into the forest and learning about the environment through sustainable forestry teachers’ tours. “These tours offer a priceless opportunity to learn about forests and the environment first hand,” says Kathryn Fernholz, Executive Director of Dovetail Partners, a Minneapolis-based environmental non-profit that supports science-based learning.
3.7.2013
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Marketing "Sustainability": Don't Forget the Green Guides
In October 2012, the Federal Trade Commission (FTC) issued its revised “Green Guides,” which are designed to help marketers ensure that the claims they make about environmental attributes of their products are truthful.
3.1.2013
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Legislature Kills Bills that Could Have Taken Public Notices Out of Print Newspapers
A Senate committee voted 10-3 to kill the last bill this legislative session to let public bodies post their official notices on a government website instead of publishing them in a local newspaper.
2.28.2013
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Are These Ads Worth the Paper They’re Not Printed On?
A campaign to promote the value of using paper is turning to everyday situations to make its point after spending more than two years at the office. The switch in subject matter began last week, when the Domtar Corporation and its agency, the Charlotte, N.C., office of Eric Mower & Associates, added four video clips-cum-commercials to the campaign, which carries the theme “Paper because.” The humorous videos are billed as entries in a series of “Really, Really Short Films” that started with the introduction of the campaign, which is aimed at so-called thought leaders in fields like business and education, in September 2010.
2.28.2013
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Kindle is not for everyone..
We all know that e-readers are everywhere these days and, in only a few years, have become a commonplace way to consumer your favorite literature. But as the title of this blog suggests, an e-reader is not for everyone. Not everyone has the tech-savvy desire or budget for an e-reader and some people just flat out do not want to read books electronically.
2.27.2013
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Another step on the Domtar Paper Trail
Continuing its commitment to lead by example when it comes to transparency, Domtar Corporation today announced the latest additions to its award-winning site, The Paper Trail..
2.25.2013
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New SFI Vice President to Promote Forest Conservation and Broaden Engagement with the Indigenous People of North America
Andrew de Vries has joined the Sustainable Forestry Initiative® as Vice President, Conservation, Indigenous and Government Relations. He will oversee the SFI® conservation program in Canada and engage Native Americans, First Nations and Metis groups both in the development and use of the SFI standard.
2.25.2013
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Gould Paper Corporation Joins Two Sides U.S.
Founded in 1924 and headquartered in New York City, Gould Paper Corporation has revenues in excess of $1 billion and is one of North America's four largest distributors of printing and business papers.
2.25.2013
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False Claims, Misconceptions Concerning Paper Industry Should Be Avoided
Meg Callaghan’s Feb. 13 article, “Give the gift of sustainability when making traditional Valentine’s Day exchanges,” was circulated to SUNY-ESF’s Green Campus Initiative’s club listserv. I opened the email anticipating another thought-provoking article from Meg, as I usually look forward to reading her work. Unfortunately, after arriving upon the fourth paragraph, I found some common fallacies regarding the paper industry and its environmental impacts.
2.22.2013
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Domtar releases new wave of comical videos, highlighting paper's enduring value in everyday life
To update its award-winning PAPERbecause campaign (www.paperbecause.com), Domtar Corporation today announced a new series of videos that take a humorous approach to highlight the irreplaceable value of paper.
2.21.2013
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How To Prepare for Paperless Social Security Payments
The Social Security check is about to go the way of the door-to-door salesman and Green Stamps. Beginning March 1, 2013, paper checks for U.S. government benefits will virtually disappear
2.21.2013
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How to Make Trustworthy Environmental Claims
The ISO has outlined how its standards help manufacturers and consumer representatives ensure that environmental claims can be trusted.
2.21.2013
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Two Sides Launches Facebook Page - Take the E-Billing Survey
Two Sides, a print-friendly perspective providing responses to the greenwashing of the e-media world, is now on Facebook (to visit the page, click here).
2.21.2013
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International Paper Joins Better Plants Program
International Paper has become a voluntary partner of the US Department of Energy (DOE) Better Plants program.
2.19.2013
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Lecture examines paper’s future
The Sustainability Speaker Series, a program sponsored by the Drexel Green initiative, sponsored a lecture titled “The Evolution of Paper in the 21st Century” Feb. 12 at Drexel’s James E. Marks Intercultural Center.
2.19.2013
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Domtar Enhances Recyclebank Green Schools Program
Domtar Corporation today announced it is furthering its partnership with Recyclebank® by supporting the Recyclebank Green Schools Program, which awards schools grant money for unique student projects that will make a positive environmental impact on their communities.
2.18.2013
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Sappi invests 100K to strengthen science and math education in Maine
Sappi Fine Paper North America, which operates paper mills in Westbrook and Skowhegan, has pledged $100,000 over the course of four years to support a University of Southern Maine program that prepares students for the fields of science, technology, engineering and mathematics.
2.18.2013
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Mobile Printing Apps May Delay Paperless Office
Many technology pundits predict that the digital revolution will lead to the advent of the paperless office. But will it?
2.14.2013
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ESF’s paper, bioprocess engineering department creates partnership to improve reputation and industry
Although SUNY-ESF has the oldest program in paper engineering in the country, a new connection will help students and faculty in the program dismiss myths about the paper industry. The Department of Paper and Bioprocess Engineering at the State University of New York College of Environmental Science and Forestry officially became a partner with the nonprofit organization Two Sides in January, according to a news release on the Two Sides website.
2.12.2013
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WWF welcomes APP announcement to halt clearing, urges paper buyers to wait for proof
WWF welcomed the announcement that the Sinar Mas Group’s Asia Pulp & Paper (APP) have stopped clearing Indonesia’s tropical forests and peatlands to allow an assessment of their conservation and carbon values.
2.12.2013
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SFI Pledges 400,000 in 2013 for Conservation Research
The Sustainable Forestry Initiative® (SFI®) announced today it will deliver up to $400,000 in 2013 to support research into responsible forestry practices through the SFI Conservation and Community Partnerships Grant Program.
2.8.2013
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Woody Harrelson Says Making Paper from Trees Is ‘Barbaric’ — Is It?
In the pulp and paper industry there appears to be a renewed interest in “alternative fibers” for use in paper.
2.8.2013
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Sappi Fine Paper North America Publishes 2012 Sustainability Report
Sappi Fine Paper North America announced today the release of its 2012 Sustainability Report, the company's second annual regional report focusing on the company's strong sustainability performance in North America over the past few years.
2.7.2013
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Student Response to Digital Textbooks Climbs, Says New BISG Study
The popularity of digital textbooks may have hit a tipping point in 2012 as preference by college students climbed significantly, according to new research from the Book Industry Study Group (BISG)'s ongoing study of Student Attitudes Toward Content in Higher Education. The first installment in Volume Three of the study, powered by Bowker Market Research, shows that students' preference for print over digital texts dropped from 72 percent in November 2011 to 60 percent in late 2012. The picture isn't entirely rosy for digital texts: satisfaction with these works declined in 2012, with only 26 percent of students citing they were "very satisfied" with their digital text, down from 30 percent in 2011.
2.5.2013
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Twin Rivers Paper Company Reports Environmental Improvements
Since 2006, Twin Rivers has reduced its greenhouse gas emissions by 76 percent and now derives 83 percent of its energy from carbon-neutral sources.
2.4.2013
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The Millcraft Group Joins Two Sides
Over its 90-year history, Millcraft has grown from a single merchant effort to a regional force with national and international capabilities, representing 30 paper manufacturers and 150 grade lines.
2.1.2013
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NPES The Association for Suppliers of Printing, Publishing and Converting Technologies Joins Two Sides
NPES is a U.S. trade association representing more than 400 companies that manufacture and distribute equipment, software and supplies used across the workflow of printing, publishing and converting process.
2.1.2013
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Forest Legality Alliance Newsletter, January 2013
This newsletter is made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of the World Resources Institute and the Environmental Investigation Agency and do not necessarily reflect the views of USAID or the United States Government.
2.1.2013
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Electronics and Environment Roundup
A few stories and comments from around the Internet on the impact of “technology” on the environment, and what some companies are doing about it.
2.1.2013
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Industry key to conserving forests as demand for wood projected to triple by 2050
By 2050, rising population and demand, as well as an increase in use of wood for bioenergy, could triple the amount of wood society takes from forests and plantations per year, according to the latest instalment of WWF’s Living Forests Report.
2.1.2013
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Kids Prefer Print Books Before Bed
When it comes to sharing books and reading before bed, kids prefer print to digital, a new report from Scholastic suggests.
2.1.2013
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The Challenges of Going Paperless in the Windy City
Via Two Sides, an interesting look at the challenges that the city of Chicago is facing as it attempts to “go paperless.”
2.1.2013
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A New Year, Some Fresh Ideas – Certification Revisits Past Challenges
As we start a new year, it is always valuable to look for indications of what we can expect in the coming months and what might be on the horizon. There are three recent developments in forest certification that are worth noting and that may be a sign of things to come.
1.31.2013
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For Many Students, Print is Still King
Despite the hype about e-books, the classic textbook hasn't gone away. In fact, the hold-it-in-your-hands book remains the first choice for many instructors and students.
1.31.2013
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Printing Brokerage Buyers Association (PBBA) International Joins Two Sides to Help Promote the Sustainability of Print and Paper
The Printing Brokerage Buyers Association is the worldwide membership trade organization of printing intermediaries: group buying/outsourcing services; independent manufacturers’ representatives; and value-added resellers.
1.30.2013
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Williams & Heintz Map Corporation Joins Two Sides to Help Promote the Sustainability of Print and Paper
From map production, to map paper, map printing and map folding services, Williams & Heintz is a one-stop source for custom map services. In the map printing business for over 91 years, the company has been the go-to source for custom map printing, GIS cartography and wholesale map production services.
1.30.2013
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State University of New York - College of Environmental Science and Forestry Joins Two Sides to Help Promote the Sustainability of Print and Paper
The Department of Paper and Bioprocess Engineering at the SUNY College of Environmental Science and Forestry is the country's oldest continuously operating degree-granting program in paper engineering.
1.29.2013
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Unisource Joins EPA SmartWay Transport Partnership
Unisource Worldwide announced yesterday that its transportation fleet has met the requirements to be become part of the Environmental Protection Agency’s (EPA) SmartWay Transport Partnership.
1.28.2013
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New effort to create green electronics, workforce
The world's love affair with gadgets—many of which contain hazardous materials—is generating millions of tons of electronic waste annually.
1.28.2013
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Field: Google’s Paperless Push Is 'Irresponsible'
The assertion that paper use automatically equals environmental damage is a tired argument and is no longer defensible.
1.28.2013
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AF&PA Paper Recycling Contest
Is your community, business, or school committed to paper recycling? Do you have a unique, innovative, and/or successful program in place? If so, why not enter the AF&PA Paper Recycling Contest? The winning program receives $2,000, original framed artwork, and recognition among one’s peers.
1.25.2013
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Pew Study Suggests Libraries (And Print) Still Have a Future in an E-Book World
A new study from the Pew Internet and American Life Project looks at the future of libraries. The study, titled “Library services in the digital age,” doesn’t include anything particularly shocking or revelatory, but it suggests that many people still value the role of libraries, and that librarians are thinking about how their services can evolve.
1.25.2013
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US Congress to debate consumer right to printed communications
Congress will soon debate the rights of Americans to continue receiving paper communications from the federal government, thanks to a Washington, DC-based advocacy group.
1.23.2013
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Word to the wise: Don’t let paperless, e-receipts compromise your personal information
Have you ever opted for a paperless, e-receipt? Some retailers and banks have started offering customers the option of receiving receipts from purchases and ATM transactions via e-mail. While this is a convenient alternative to paper clutter, the Better Business Bureau is reminding shoppers to protect their identity in the process.
1.22.2013
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Will E-readers make print books obsolete?
E-readers will never replace a regular novel. There is too much sentimental value and tradition attached to the tried and true paper books.
1.21.2013
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#Paperless 2013, Part the Infinity: Whine and Cheese
Via BoSacks in the Twitterverse and on The Facebook Machine, Deborah Corn—who has been on the front line of the #Paperless 2013 contretemps (I suppose everything requires a # in front of it these days*)—addresses concerns that the printing industry is simply whining about the whole thing:
1.21.2013
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Printers fight back as anti-paper lobby gets aggressive
Printers have hit back at technology companies with "vested interests" in urging people to stop using paper.
1.18.2013
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Why Printed Books Never Die
Measured en masse, the stack of "books I want to read" that sits precariously on the edge of a built-in bookshelf in my dining room just about eclipses 5,000 pages. The shelf is full to bursting with titles I hope to consume at some indeterminate point in the future
1.18.2013
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E-Filing and the Explosion in Tax-Return Fraud
Identity-theft cases rocketed to 1.1 million in 2011 from 51,700 in 2008. The IRS has a backlog of 650,000.
1.17.2013
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Verdigris Urges Print and Paper Industries to go Google-Less
Verdigris, the environmental awareness initiative, is asking the printing and paper industries and their customers to 'Go Google-less'.
1.17.2013
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Choose Print: Saving Time - Saving Money - Saving Trees?
There are numerous technologies available today to help consumers clean up the mess on their desk, which can lead to saving time. Many of these services are free, which will save consumers money. But, will these technologies save trees? Often people think that by using new technologies instead of print and paper, they are saving trees and making a sound environmental choice.
1.17.2013
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E-readers may be popular, but print books are here to stay
When it comes to e-readers, the consensus on owning a device is that it’s convenient.
1.16.2013
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Domtar Touts York County Paper Trail
Appropriately, Domtar’s Rock Hill converting center in the Tech Park off Dave Lyle Boulevard is hidden by trees. Historically, trees are what Domtar is all about.
1.16.2013
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Overwhelmingly children who read ebooks still read primarily print books for fun
In the fourth edition of the Kids & Family Reading Report™, a national survey released today, kids age 6-17 and their parents share their views on reading in the increasingly digital landscape and the influences that impact kids’ reading frequency and attitudes toward reading.
1.16.2013
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The Takeover of Paperless 2013
A group of companies including Google recently created the Paperless 2013 campaign to promote the use of online solutions, but unsubstantiated environmental claims caused the program to backfire.
1.15.2013
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Why is the Print Industry Whining About #Paperless2013
Doesn’t the print industry have better things to do than shake its fist at Google and their Go Paperless in 2013 campaign? So many already think Print is out of touch with the “new world,” so why add fuel to that fire? And the organizations that are speaking out, well they just have their own agenda’s to push.
1.15.2013
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Google slammed over Paperless in 2013 campaign
Google has come under pressure from print industry advocacy group Two Sides and the Printing Industries of America (PIA) after the search engine giant signed up to the Go Paperless in 2013 campaign.
1.14.2013
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Forestry industry earns jobs, dollars for Georgia
Gov. Nathan Deal today announced that a study by the Georgia Institute of Technology for the Georgia Forestry Commission shows that in 2011, economic activity generated by the forestry industry topped $25 billion in output and provided 118,459 jobs.
1.14.2013
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The Perils of Cloud Computing
We are still early in this cloud revolution, but there are reasons to tread carefully, whether you are an individual saving your personal data and files, or whether you are a company using the cloud to interact with all your employees or customers. There are real benefits and dangers and, you should be aware of them all.
1.14.2013
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Google’s Go Paperless in 2013 – Really?
Following a discussion with Holly about Google’s “Go Paperless in 2013”campaign, I decided to determine our own office paper costs, to see what the potential benefit would be, for a small business such as ourselves, to attempt such a feat.
1.14.2013
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Going Green Will Not Go Paperless in 2013
Our friend Mr. Tree (if that is his name) at Dead Tree Edition suggested we call this "Son of #NoPrintDay"...
1.11.2013
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1/1 Interview with Phil Riebel President of Two-Sides US, and Greenwashing Dragon Slayer
Two Sides is a non-profit organization now present in over 12 countries, including presence in the US, Europe and Australia…and we are growing.
1.11.2013
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Going Guerrilla Against Google’s #Paperless2013 Campaign
When I first read about Google’s “Go Paperless in 2013? campaign I have to admit it didn’t bother me. It isn’t an anti-print industry stance or a direct attack on the paper industry.
1.11.2013
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Google Is Greenwashing, Paper Industry Claims
A paper industry-led campaign has accused Google of greenwashing and federal trade violations, and urged it to reconsider a campaign urging businesses to “go paperless.”
1.11.2013
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Forest Restoration Creates 1,000 Jobs
The Four Forest Restoration Initiative is currently the nation’s largest collaborative effort designed to restore ecosystems in United States forests.
1.10.2013
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They Send Letters
Et tu, Google? Oh, brother: Google has apparently announced a “Go Paperless in 2013” campaign for reasons akin to the ill-considered Toshiba “No-Print Day.” Needless to say, our friends at Two Sides are not taking it lying down, and have drafted an open letter to Google CEO Eric Schmidt.
1.10.2013
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'Print is Here to Stay': a WSJ article spreads like wildfire
It’s no wonder a recent Wall Street Journal essay on the longevity of print books is circulating the web faster than “Fifty Shades” climbed bestseller lists.
1.9.2013
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Google launches 'Paperless 2013' campaign
Google and a group of other companies are encouraging users to help the environment while saving time and money this year by adopting a New Year's resolution to go paperless. The web giant is part of the Paperless Coalition, which this week launched a new campaign called "Paperless 2013," aimed at helping users reduce their dependency on paper.
1.8.2013
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International Paper Joins Two Sides
International Paper is a global leader in paper and packaging with manufacturing operations in North America, Europe, Latin America, Russia, Asia and North Africa.
1.8.2013
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Two Sides sends open letter to Mr Eric Schmidt, Chairman of Google in response to the newly announced ‘Go Paperless in 2013’ campaign
January 8th 2013, Chicago 0700 EST and London 1300 CET. The following open letter has been sent to Mr. Eric Schmidt of Google and highlights Two Sides’ concerns that Google and others are trying to promote their services as environmentally preferable to print and paper whereas there is significant evidence that electronic communication, and Google’s activities in particular, carry a significant and increasing environmental footprint.
1.8.2013
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Paper Industry Has Enhanced Forest Stewardship
They may seem like odd partners: the paper industry, which consumes trees to make its product, and environmental groups that fight to save the world's forests.
1.6.2013
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Paper for the Paperless Revolution
It may appear that apps like Evernote are intended to cut down on your use of paper. After all, they let you jot notes, store webpages and contact information, while making all of that data electronically searchable on computers, phones and tablets. But you wouldn’t recognize them as part of the paperless revolution from the posh notebooks that are being manufactured specifically with such apps in mind.
1.4.2013
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Global Newspaper Trends: Readership Remains High
According to the World Association of Newspapers and News Publishers annual update of World Press Trends, in a world with a population of approximately 7 billion, in 2012 more than 2.5 billion people read their daily newspapers in print, 500 million read daily newspapers in both print and online, and 100 million accessed online daily newspapers only.
1.3.2013
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Paper Industry Waste Forms Insulating Bricks
A team of researchers from University of Jaén in Spain have developed a way to turn paper waste into bricks, according to a paper published in the journal Fuel Processing Technology.
1.3.2013
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Publishers hold on to e-books
Libraries are finding it more difficult and much more expensive to stock their virtual shelves than the metal shelves. That, according to Barry Trott, digital services manager for Williamsburg Regional Library, is because publishers are reluctant to license e-books to libraries.
1.3.2013
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How Many Times Can You Recycle a Piece of Paper?
At the end of Christmas morning, many holiday revelers found themselves sitting cross-legged in the center of an enormous pile of wrapping paper and empty cardboard boxes. Some of that wrapping paper is made of recycled paper. As one Explainer reader crammed her used wrapping paper into the recycle bin for another go-around, she wondered: How many times can a piece of paper be recycled?
1.3.2013
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China becoming mighty oak of world's paper industry
The nation has tripled production and in 2009 became the world's largest manufacturer of paper, which it considers one of its four 'great inventions.'
1.2.2013
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Why So Many Americans Don't Have Bank Accounts
At a time when you can pay bills online and deposit checks remotely using a cell phone, it’s amazing how many Americans don’t have bank accounts.
1.2.2013
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EPA Releases Final Boiler MACT, Incinerator, and NHSM Rules
On Friday, Dec. 21, the U.S. Environmental Protection Agency (EPA) released its final Boiler Maximum Achievable Control Technology (MACT), Incinerator, and Non-Hazardous Secondary Materials (NHSM) rules following months of agency review in which the American Forest & Paper Association (AF&PA) has been closely engaged. It will take weeks to fully understand the rules’ implications; however, a preliminary review reveals progress on the industry’s three primary concerns: achievability of emissions limits, listing of biomass residuals as fuels, and adequate compliance time.
1.2.2013
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Print: Still not Dead
iPads may be everywhere, but data from three distinct publication groups indicate that despite its seeming ubiquity, it's too soon for publishers to ditch print for pixel-only publications.
12.31.2012
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Looking at Clouds from Both Sides
Over at Ecopreneurist, a look at the issue of green data centers, not an unfamiliar topic here in the Going Greenosphere. One passage stood out...
12.31.2012
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Global convergence in the vulnerability of forests to drought
Shifts in rainfall patterns and increasing temperatures associated with climate change are likely to cause widespread forest decline in regions where droughts are predicted to increase in duration and severity.
12.31.2012
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Why Print Media Is Still Green
One of the big arguments made for the switch from printed marketing to digital is that it’s far more “green” to send an email than a brochure by mail.
12.31.2012
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American Forest & Paper Association Releases October 2012 Recovered Fiber Monthly Statistics Report
The American Forest & Paper Association released its October 2012 U.S. Recovered Fiber Monthly Report on Nov. 20, 2012.
12.31.2012
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Helping Protect Forests Worldwide
The best hope for the long-term survival of this diverse resource is responsible forest management, responsible timber production and responsible consumption.
12.31.2012
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AF&PA Responds to U.S. Supreme Court Logging Roads Case
The U.S. Supreme Court today heard arguments in the case seeking to invalidate the Ninth Circuit court decision in (NEDC v. Brown), which overturned the Environmental Protection Agency's (EPA) long-standing exemption of stormwater runoff from forest logging roads from Clean Water Act "point source" permitting.
12.31.2012
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Paper Towels Best Method to Dry Hands Finds Mayo Clinic Study
Paper towels? Hand dryers? Ever wonder which hand drying method truly works best?
12.31.2012
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Guide for Business Drives Better Decisions on Forest Products
The World Resources Institute and World Business Council for Sustainable Development today released the third edition of Sustainable Procurement of Wood and Paper-based Products to help businesses buy products from sustainably managed forests and improve forest management.
12.28.2012
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A Third Of Small Town Americans Rely Solely on Traditional Media for News
Small town and rural residents are more likely to rely solely on traditional forms of media for their local news than those in larger cities and suburbs.
12.28.2012
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Domtar Helps Create New Model for Responsible Forest Management with Group FSC Certification
Domtar Corporation today announced the culmination of a precedent-setting two-year partnership process that saw 55 landowners in the Texarkana area achieve Forest Stewardship Council™ (FSC®) group certification.
12.28.2012
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New 'State of the Paperless Office' Survey From Nitro Reveals Stalemate in Paperless Movement
Nitro, the company behind award-winning products like Nitro Pro and Nitro Reader, today announced the results of its 'State of the Paperless Office' survey.
12.28.2012
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PEFC Continues Expansion in the Tropics
Indonesia has become the latest Asian country to join PEFC after after China and Malaysia, demonstrating that PEFC is the forest certification system of choice for many regions.
12.28.2012
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New Paper Shows the Forest Stewardship Council's (FSC) Varying Sustainability Standards Mislead Consumers
As organizations like the Federal Trade Commission issue revised guides to help ensure marketers make accurate claims about their products' environmental benefits...
12.28.2012
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Neenah Paper Gives Retailers a Green Option with Environment Retail Card
Neenah Paper now offers the new ENVIRONMENT® Retail Card, a 100-percent, paper-based stored value card that gives retailers a green alternative to plastic or other less eco-friendly card options.
12.28.2012
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GreenFiber Turns Recycled Paper into Insulation
Although cellulose insulation has been around for more than 40 years, it still plays second-fiddle to fiberglass – which comprises a whopping 94 percent of the U.S. insulation market.
12.28.2012
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Disposable, paper USB drive makes data transfers a bit more green
In recent years, media experts have been predicting the death of paper as a means for transmitting information in business and amongst friends. But one company is determined to make sure that paper not only survives, but merges with USB technology in an innovative way that could give the medium a whole new lease on life.
12.28.2012
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Burning Question: Air Blowers or Paper Towels?
With all the new technology in restroom hand driers, you might think blowers are more hygienic than a simple sheet of paper.
12.28.2012
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In Mail We Trust
Direct mail is a trusted channel, in every sense of the word.
12.28.2012
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How Green is the Cloud? Cutting Through the Carbons Emissions BS
While some cloud providers build great press about their energy consumption, the truth is data center carbon emissions can actually be much higher than the greenwashing hype would lead you to believe.
12.28.2012
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The Great Green Debate of the Printing Industry
The industry has come under pressure in recent years as the growing trend to go “paperless” takes off.
12.28.2012
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Concerns raised over VA’s readiness for paperless transition
Representatives of veterans groups are warning that the Department of Veterans Affairs’ plans for going paperless does not adequately address how the department will transfer mountains of records into digital form.
12.28.2012
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UPS and USPS say: If you can’t beat ‘em …
Postmaster General Patrick Donahoe and UPS Chairman and CEO Scott Davis today announced a partnership the two organizations say is designed to “offer better service to customers, reduce greenhouse gas emissions and optimize operational efficiencies.
12.27.2012
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Recycled paper gains foothold in insulation market
Although fibreglass still commands 94% of the US insulation market, a cellulose alternative is making an ever bigger impact.
12.27.2012
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Why the brother-sister team at Paperless Post went the Paper route
Paperless Post made a name for itself for providing fancy online stationery that was an alternative to Evite.com.
12.27.2012
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Government Printing Office Attains SGP Certification
Sustainable Green Printing (SGP) Partnership, a non-profit organization providing sustainability certification in the graphic communications industry, today announces that the Washington, DC location of the U.S. Government Printing Office (GPO) has attained SGP Certification.
12.27.2012
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Neenah Paper Receives Recognition as Master in Green Masters Program
Recently earning a ‘Green Masters’ status under the WI Sustainable Business Council’s Green Masters Program, Neenah Paper has performed actions in each of the nine required “sustainability areas.
12.27.2012
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The Sustainability of Tablets (Infographic)
There's no denying that tablet devices have arrived and they are the latest Big Thing for technology.
12.27.2012
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Harper and Rainforest Action Network Collide Over New Warning
HarperCollins is challenging the methodology behind the newest advisory from the Rainforest Action Network that some of its children’s books contain paper harvested from vulnerable Indonesian rainforests.
12.27.2012
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The Paper Trail Through History
Paperwork is drawing particular attention among anthropologists, who see it as a window into the gaps between what official policy says and how it is carried out on the ground. At the American Anthropological Association’s annual meeting in November, Matthew Hull, an associate professor at the University of Michigan, ran an informal “document clinic” to help young scholars figure out how to understand the role of official paperwork in, say, psychiatric hospitals in Kashmir, or campaigns against genetically modified crops in Latin America.
12.27.2012
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Unisource Logistics Solutions Earns SmartWay® Transport Partner Designation EPA Recognition for Environmentally Responsible Practices
Unisource Logistics Solutions has joined the U.S. Environmental Protection Agency (EPA) SmartWay® Transport Partnership. Unisource also earned the SmartWay Transport Partner logo, Logistics category, a mark of excellence for companies demonstrating superior environmental performance for freight operations.
12.27.2012
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US Forest Service report forecasts natural resource management trends and challenges for next 50 years
A comprehensive U.S. Forest Service report released today examines the ways expanding populations, increased urbanization,and changing land-use patterns could profoundly impact natural resources, including water supplies, nationwide during the next 50 years. Significantly, the study shows the potential for significant loss of privately-owned forests to development and fragmentation, which could substantially reduce benefits from forests that the public now enjoys including clean water, wildlife habitat, forest products and others.
12.27.2012
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Older Patients Respond Better to Print, Study Finds
Despite all the buzz about the Internet's potential to improve patient health, a recent study found that people over the age of 50 responded better to print information.
12.27.2012
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Groups fear veterans will be lost in move to paperless health records
Veterans groups are worried that the Veterans Affairs Department's plans to transition to paperless records do not fully address the workload and scope of current records.
12.21.2012
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Norkol Joins Two Sides to Help Promote the Sustainability of Print and Paper
Since 1968, Norkol has been the premier provider of just-in-time stock and delivery, surplus inventory relief, and winding and sheeting services for printers and mills.
12.19.2012
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Sustainable Plantations: a webinar for Two Sides member companies
Mark the date and time: January 24, 2013 at 10 a.m. eastern
12.17.2012
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How to quiet the anti-paper crowd
Sure, after I spit out these paper facts I learned from our friends over at Two Sides, an innocent game of Pictionary quickly grew tense. But after I spent some more time explaining the truth about sustainable paper, my environment-loving Pictionary partner came to understand a bit more about the ecological footprint of the paper industry.
12.13.2012
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Two Sides: A Unique Supply Chain Approach
Industry associations come in many styles. Some bring laser focus to one sector’s specific needs, while others are designed to expose a broad membership to the very best practices in industry. Two Sides is of a third, perhaps rarer, variety focusing on a single, complete supply chain.
12.12.2012
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Newsweek’s Print Shutdown Not A Sign Of Broader Magazine Troubles
It seems to me that sometimes we publishers lose sight of our perspective. It is admittedly understandable as we hunker down in the trenches producing our products that we sometimes miss some of the details of the wider battle for revenue and survival. In this case I am talking about Newsweek and what killed a formally respected 80 year old title.
12.12.2012
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Transparency and environmental performance of UPM’s papers recognized in 2012 WWF Environmental Paper Awards
UPM is one of seven paper producers to receive an award from the WWF (World Wide Fund For Nature) in the category of ‘Transparency’ during the 2012 WWF Environmental Paper Awards. The award recognizes UPM’s efforts in providing public information on the environmental footprint of the majority of its paper products in ‘Check your paper’: a global benchmarking database of eco-rated papers that promotes the responsible supply chain of paper products.
12.12.2012
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The dream and the myth of the paperless city
In Chicago, one government finds it's not ready for an all-digital future.
12.10.2012
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NewPage Supports WRI's Launch of New Forest Mapping Tools
NewPage Corporation announced today its support of the World Resources Institute (WRI) in releasing new groundbreaking web applications created to help ensure that palm oil production is pursued in a way that avoids deforestation.
12.9.2012
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University of Houston – Digital Media Program Joins Two Sides as an Allied Organization
The University of Houston’s Digital Media Program prepares technologically-savvy leaders for supervisory positions in the digital media industry.
12.6.2012
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Case Paper Company Joins Two Sides
Case Paper Company, a family owned and operated company, is one of the largest privately owned paper merchants and converters in the United States.
12.3.2012
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Responsibility, Sustainability and Print
Every year, technology allows companies to make more responsible decisions about the environment, and with each passing year, awareness amongst business owners and consumers seems to be rising.
11.29.2012
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Industry Intelligence Announces i2partnership With Two Sides—Print/Paper Responsible Use Initiative
Industry Intelligence Inc. partners with Two Sides U.S., Inc. an independent, nonprofit organization promoting responsible production and use of print and paper, improving sustainability practices and maximizing consumer confidence
11.29.2012
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Scholastic to Donate One Million Books and Other Teaching Resources to Schools and Libraries Devastated by Hurricane Sandy
With more than 20 schools in New York City unable to reopen and dozens of schools in New Jersey still closed in the wake of Hurricane Sandy, Scholastic, the global children’s publishing, education and media company, today announced that it will donate one million books to schools and libraries in the hardest-hit areas of the tri-state region.
11.28.2012
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2012 AF&PA Sustainability Award Winners Announced at Annual Meeting
The American Forest & Paper Association (AF&PA) presented its first ever Better Practices, Better Planet 2020 Sustainability Awards at the association’s annual meeting on Friday, Nov. 9 in Scottsdale, Ariz. Designed to recognize exemplary sustainability programs and initiatives, the awards are to be given based on the merit of entries received across multiple categories. This year, five companies were chosen to receive awards.
11.28.2012
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Google Drops Out of EPA Green Power Tech Rankings
Google, which ranked sixth in the EPA’s inaugural rankings of the high-tech industry’s biggest green power users, has dropped out of the Top 20. Intel, Microsoft, Cisco Systems, Sprint and Dell retained the top five places on the Top 20 Tech & Telecom list, which the EPA debuted in July, while Samsung joins in 16th place. Combined, the partners featured on the Top 20 Tech & Telecom list use more than 5 billion kWh of green power annually.
11.28.2012
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Young Americans Still Read Print Books, Use Library
A majority of young Americans have read a print book and used their local public library in the past year, a new survey found.
11.28.2012
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The Worldwide Vulnerability of Forests
One of the great scientific tasks of the day is to understand how and why trees die.
11.26.2012
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For Your Consideration: A USB Drive Made Of Paper
Spokane-based intelliPaper has created a USB drive that consists of a memory chip embedded in a sheet of paper with a thickness approximating that of card stock.
11.26.2012
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Superstorm Sandy's Seven Lessons about Print Media
Many readers in the mid-Atlantic region report a new appreciation for print media in the wake of Sandy’s mayhem.
11.22.2012
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Why EPEAT approved the MacBook Pro despite recycling concerns
Everything Apple does makes headlines.
11.22.2012
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Domtar Corps. Assists Conservation efforts in Elk County
The Headwaters Resource Conservation and Development (RC&D) Council has welcomed the Domtar Corp. to the Headwaters Conservation Partnership (HCP).
11.21.2012
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The Ethics of Forest Certification: When Unintended Consequences Result
The free market has long been recognized as one of the best methods for consumers to get a wide variety of choices, while at the same time the competition for the consumer dollar incentivizes producers and sellers to offer the best possible value for the price.
11.21.2012
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Paper Is A Sustainable Resource
“Think before you print” has become an almost universal mantra, and with good reason. Individuals and companies must be mindful of the use of resources, including paper. But unlike some resources, paper and the trees they are sourced from are renewable, and sustainable management and use can be achieved.
11.21.2012
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The FTC Green Guides: What You Need To Know
A good rule of thumb is “if you doubt, take it out.” After all, its better to remove the claim than have the FTC publicly file a complaint on your business.
11.21.2012
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Are the FTC guidelines killing green marketing?
Last month, the Federal Trade Commission released its long-pending revisions to its green marketing guidelines. Commonly known as the Green Guides, these guidelines regulate how marketers may promote the environmental benefits of their products and services.
11.21.2012
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Celebrating Yes Print Day!
In celebration of Yes Print Day!, which was originally called National No-Print Day, we offer a collection of Dead Tree Edition articles about the print medium.
11.21.2012
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International Paper Donates Bussey Brake, Wham Brake Reservoirs to Louisiana Department of Wildlife and Fisheries
International Paper announced today that it will donate over 8,100 acres of land, which includes the Bussey Brake and Wham Brake reservoirs, to the Louisiana Department of Wildlife and Fisheries (LDWF).
11.20.2012
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Ricoh Europe Joins Two Sides and Print Power
Two Sides UK has announced that Ricoh Europe PLC, expert in office imaging equipment, production print solutions, document
management systems and IT services, is the latest organization to join Two Sides and Print Power.
11.20.2012
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A Recyclable, Paper USB Drive
USB drives can take on all kinds of shapes, limited only by the size of the port. Intellipaper plans to roll out one with a memory chip embedded in a sheet of paper.
11.20.2012
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Why Ebooks are Inspiring a New Age of Print
Ebooks, like physical books, have weight. That is, according to a computer scientist at UC Berkeley, who calculated in 2011 that a 4GB ebook reader filled with 3,500 ebooks weighs a billionth of a billionth of a gram more than if it were empty of data - a difference that is approximately the same weight as a molecule of DNA.
11.15.2012
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Government Printing Office has new strategies to keep presses rolling
One sunny afternoon this week, the giant presses at 732 North Capitol Street NW rumbled to life, a reminder that the ink-and-paper era has not yet come to an end.
11.14.2012
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Twin Rivers Paper Company Joins Two Sides
Twin Rivers Paper Company is an integrated specialty paper company that manufactures packaging, label and publishing products for targeted markets and applications. The company has operations in Maine and New Brunswick.
11.8.2012
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MAJIQ Joins Two Sides
MAJIQ is a global leader in enterprise software and services for the pulp and paper industry.
11.8.2012
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University of Wisconsin-Stevens Point Paper Science Foundation Joins Two Sides as an Allied Organization
The University of Wisconsin-Stevens Point (UWSP) Paper Science Foundation was organized in 1974 by the Paper Science Department staff along with industrial and business leaders.
11.8.2012
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Paper Waste Cleans 99 Percent of Oil from Water
Every year approximately 3 billion tons of waste are generated in the European Union. But not everything that gets thrown away is necessarily junk; in fact as one European research project is proving, one person's waste could be another's treasure.European researchers from the Technological, Environmental and Logistics Centre (TEC Ltd) in Slovenia have successfully transformed waste from paper mills into a product that can effectively soak up fuel from leaks or oil from spills.
11.7.2012
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American Forest & Paper Association Releases September 2012 U.S. Recovered Fiber Monthly Report
According to the report, total U.S. industry consumption of recovered paper in September was 2.36 million tons, 8 percent lower than August 2012. Year-to-date total consumption in 2012 is 4 percent lower than during the same period last year.
11.7.2012
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National Forest Products Week
To recognize the importance of our forests, U.S. Congress has designated the week beginning on the third Sunday in October of each year as National Forest Products Week.
11.7.2012
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Can tech ever be eco-friendly or is it just greenwashing?
We buy a lot of gadgets, and increasingly they're glued-together tablets and locked-down ultra-thin laptops – bad news given that the greenest tech is the hardware that can be cracked open, stripped down and fitted with new components.
11.6.2012
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Why The Death Of Print Should Have Us All A Bit Worried
Newsweek announced Wednesday that it was ending its print edition and moving completely online.
10.22.2012
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Why Paper is Still Alive and Well, Thank You for Asking
Some believe that the paperless office is not that far off...
10.22.2012
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At work for the planet: Domtar, Student Conservation Association join forces to enhance Andrew Jackson State Park
Domtar Corporation announced today that on October 20th, more than 50 Fort-Mill-based employee volunteers and their families, along with local and international members of the Student Conservation Association (SCA), will converge at Andrew Jackson State Park for an intensive half-day of park restoration activities.
10.18.2012
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Greenwashing the Retina MacBook Pro
Apple’s latest unsustainable design was just greenlighted by the Electronic Product Environmental Assessment Tool registry (EPEAT). And it’s a clear case of greenwashing.
10.17.2012
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Views differ on managing world’s forests
Matching other global forest products companies, UPM has completed the transformation of its business to include a stronger emphasis on renewable and recyclable products.
10.17.2012
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Paperless Post Goes Retro And Launches Paper, A New Invitation Printing Business
Paperless Post, a company that has built a name for itself offering a cloud-based, visually engaging, way of sending people invites by email, is going retro: today the company is officially launching PAPER, a printed stationery business that it will sit alongside its less physical cousin, which now has 1.5 million registered users, and has sent out invites to 30 million more since going live in 2009.
10.16.2012
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Forest Legality Alliance - October 2012 Newsletter
Two Sides is a member of the Forest Legality Alliance. To access the FLA newsletter, click the Download PDF button below.
10.16.2012
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Textbooks should soon be obsolete? Not so fast; here’s why
It is vital that government, business – indeed, all of society – remain engaged to ensure that children get the education they deserve, and employers get the educated workforce they need.
10.16.2012
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Printing Services copies eco-friendly trends
With school in full swing, students will be using more and more paper to finish their various class projects. Right on campus, Iowa State's Printing and Copy Services is a self-sustaining business operating under the Board of Regents and partnered with the Live Green Initiative. “Wood is truly sustainable; more trees are planted in the United States than harvested,” said Steve Weigel, director of Printing and Copy Services.
10.15.2012
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How the mafia is destroying the rainforests
It's not as glamorous as cocaine or diamonds, but the illegal logging industry has become very attractive to criminal organizations over the past decade. A new report finds that up to 90 per cent of tropical deforestation can be attributed to organized crime, which controls up to 30 per cent of the global timber trade.
10.15.2012
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Disney Announces Paper Sourcing and Use Policy
Disney sought input from stakeholders throughout the supply chain and from the environmental community in the formulation of its paper policy. Disney will continue to solicit ongoing feedback as the policy is implemented.
10.12.2012
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Long Live Paper
The digitization of information offers important benefits, including instant transmission, easy searchability and broad distribution. But before we shred the last of the paper textbooks, let us pause and remember those old streetcars, and how great it would be if we still had them around.
10.11.2012
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The true cost of personal computers
Our analysis indicates that, on average, if nature charged for its services, the “true cost” of a desktop computer would be around 6 percent higher than the retail price, while the laptop would be 14 percent more expensive. Carbon emissions create most of the cost but there are significant differences between the desktop and the laptop.
10.10.2012
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Not In The Cards
Mother Nature Network asks, “When was the last time you sent a paper greeting card?” Actually, I very often send paper greetings cards—I sent a thank you card last month, a birthday card in July, two birthdays coming at the end of this month, and a wedding anniversary in…oops, two days. Printed cards all.
10.10.2012
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Miss Manners: Don't ditch pen and paper
In an age when people can choose among text messages, email, Facebook and old-fashioned stamps and printed cards, the chance to use the wrong method when sending your very best is quite high. What to do? Well, AP went straight to an expert among experts: Judith Martin, author of the syndicated Miss Manners column, who offers guidance on dealing with the evolving etiquette of expressing sincere sentiments in an increasingly impersonal, digital world.
10.9.2012
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How Toxic Is The Iphone 5?
IT managers may find a new study incredibly useful: It ranks 36 different phones released in the last five years based on the
relative concentration and presence of toxic chemicals. Ten mobile phone manufacturers, including Apple, Motorola, Hewlett-
Packard, LG Electronics, Nokia and Samsung were included in the study, which was a joint effort between Ann Arbor-based
Ecology Center and ifixit.com.
10.5.2012
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The forgotten branch of green consumables
For going green, for some printers, is now not just a matter of sourcing paper responsibly and investing in the latest low-power press, but, thanks to a recent raft of green consumables releases, a matter also of using eco versions of inks, plates, wash-up systems and many other pressroom products besides.
10.5.2012
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SGP Launches Take Action Campaign
Sustainable Green Printing Partnership (SGP), a non-profit organization providing sustainability certification in the graphic communications industry, today announces the launch of its new outreach campaign, “Take Action.” The campaign will encourage members of the graphic communications industry — printers, print buyers, suppliers, and others — to take action by getting involved with SGP and reaping the benefits of Certification and sustainability.
10.4.2012
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Education Chief Duncan Wants Textbooks To Become Obsolete
Education Secretary Arne Duncan called Tuesday for the nation to move as fast as possible away from printed textbooks and toward digital ones.
10.3.2012
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After years of pondering, FTC releases marketers' Green Guides
It’s been a long time coming, but after nearly five years of deliberations, the Federal Trade Commission today issued revised “Green Guides” aimed at helping marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive.
10.2.2012
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Dovetail Partners Inc. Joins Two Sides
Dovetail Partners is a 501(c)(3) non-profit corporation whose highly skilled team fosters sustainability and responsible behaviors by collaborating to develop unique concepts, systems, models and programs. Dovetail excels at solving complex business problems, helping responsible firms to become successful, and helping regions define programs that increase job creation and the job quality of resource-based industries
10.2.2012
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Leading Publishers Partner with SFI in Responsible Forestry
Time Inc., the National Geographic Society, Macmillan, and Pearson will become Founding Partners of the SFI Forest Partners Program. The alliance was announced at the SFI annual conference in Milwaukee, attended by foresters, land owners, conservation groups, First Nations, industry and government agencies.
10.1.2012
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Rush to digital leaves too many behind
Last week, an insurance bill in the California State Assembly was pulled from further consideration once opposition mounted against a clause that would have mandated paperless insurance notices and statements.
9.28.2012
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Domtar partners with First Book to support literacy for children in need
Domtar Corporation today announced that it is teaming up with the Washington, D.C.-based non-profit organization First Book to put over 20,000 new books in the hands of children in need. Domtar will be providing a total of $25,000 in grants among ten schools and community programs located near Domtar facilities across the United States.
9.27.2012
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Miami University Paper Science & Engineering Foundation Joins Two Sides as an Allied Organization
The Paper Science & Engineering (PSE) Foundation at Miami University has a long history of attracting students to careers of leadership in the pulp and paper industry.
9.26.2012
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AF&PA Releases August 2012 U.S. Recovered Fiber Monthly Report
The American Forest & Paper Association released its August 2012 U.S. Recovered Fiber Monthly Report on Friday, Sept. 21.
9.25.2012
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Going Paperless Doesn't Mean Going Green, The NY Times Proves
Perhaps we can finally say goodbye to those simplistic "Go green, go paperless" promotional campaigns. There's nothing particularly green about the massive data centers that store the internet's data, The New York Times revealed this past weekend after in-depth investigation. Data centers waste electricity and spew pollutants in a way that "is sharply at
odds with its [the information industry's] image of sleek efficiency and environmental friendliness," the lengthy but clearly written "Power, Pollution, and the Internet" says.
9.24.2012
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Send a Letter, Not an E-mail
Paper and e-mail each offer their own benefits, but no one should assume that e-mail is environmentally preferable when considering the bigger picture.
9.24.2012
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The Cloud Factories - Power, Pollution and the Internet
This is the first article in a series by the New York Times on "The Cloud Factories" and their related environmental / energy issues.
9.24.2012
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Domtar officially launches the Forest Academy website
Domtar Corporation today announced the launching of an interactive, educational site The Forest Academy.
9.21.2012
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Sappi Named Maine Manufacturer of the Year
Sappi Fine Paper North America has been named the 2012 Maine Manufacturer of the Year by the Maine Forest Products Council.
9.20.2012
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Why Should Readers Buy the Sunday Paper if They Can Read It on the Web First?
As to whether we’re accelerating the move away from print because of the small sample of stories we publish early, we don’t think so. We think we’re striking the right balance, for now, for both digital and print subscribers. Many agree. We surveyed a sample of our Sunday newspaper subscribers recently about what they thought. Most felt picking some stories for early digital publication didn’t make a difference in their reading experience. Of the remainder, nearly three times as many said it improved their reading experience in print as felt it detracted from it.
9.19.2012
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FSC® partners with The Gold Standard to explore new level of alignment between the two certification systems
The Forest Stewardship Council® (FSC) has announced that it is entering into a strategic partnership with The Gold Standard to explore the opportunities for future close collaboration between the two certification schemes. The partnership includes the CarbonFix Standard, which will be acquired by The Gold Standard to form their new carbon accounting module for forest carbon projects.
9.19.2012
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Do You Prefer Reading Print Books or E-Books to Your Children?
If you’re like most parents, you prefer to read to your children with print books — ideally cuddling up under a warm quilt on a comfy couch with a fire crackling away in the hearth.
9.19.2012
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PNEAC Announces 2012 “Environmental Publication of the Year”
The Printers’ National Environmental Assistance Center (PNEAC) announced last week the winner of its 2012 Environmental Publication of the Year Award. And the winner is…
9.18.2012
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Domtar Joins International Call to Follow the Frog
Domtar will be joining businesses and individuals around the globe to participate in the Rainforest Alliance's second annual Follow the Frog Week that kicks off today, September 17, and runs through September 23. Follow the Frog Week is an international social media campaign that encourages shoppers to help create a healthier planet by choosing products that feature the Rainforest Alliance Certified™ green frog seal.
9.17.2012
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Media Intelligence: Heard on the Web
"He went on to say that print isn't dead, it is evolving, and we had best reinterpret its role in our lives as publishers. I was fascinated by the comment that we are in an information overload era and just because more information is available to us doesn't mean we have any more time to consume it."
9.14.2012
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UPM listed as the only forestry and paper company worldwide in the Dow Jones Sustainability Indexes
UPM’s Biofore vision and consistent work on corporate responsibility has gained recognition: UPM has been listed as the only forestry and paper company worldwide in the Dow Jones Sustainability Indexes.
9.14.2012
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In Defense of the Power of Paper
Paper still matters. The frequent whirring of printers in offices — despite the Internet, Microsoft Word, social media, scanners, smartphone apps and PDF files — attests to that. We may use less of it than we once did, but reading and writing on paper serves a function that, for many workers, a screen can’t replicate.
9.10.2012
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Whole Foods Introduces Paper and Wood Gift Cards
Whole Foods Market is now offering more eco-friendly gift cards, eliminating plastic cards in lieu of two formats – one made of paper and the other of responsibly-harvested wood.
9.7.2012
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Consumers for Paper Options secures victory as California halts bill allowing electronic insurance notifications without consumer protection
SB 1212 would have allowed for electronic-only dissemination of important insurance-related information without protecting citizens, who wish to continue receiving paper-based information, from additional fees.
9.7.2012
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The News We Can Afford
I want to see news organizations grow again. But first, they must finish shrinking. They must decide what they can afford to be.
9.7.2012
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Sappi Fine Paper North America Announces Grant Recipients for the 13th Annual Ideas that Matter Program
Since 1999, Sappi's Ideas that Matter program has awarded over $12 million worldwide in grants to designers around the globe to support their work for nonprofit programs and organizations.
9.7.2012
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Print books best for promoting child literacy
Reading with your child is a gift no matter what the format — but printed books remain the best way to develop literacy, research suggests.
9.5.2012
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The importance of paper in a digital world: interview with Lisa Rodwell of MOO.com
In this digital age, face-to-face meetings are becoming more rare as people take their networking online. In this 1:1 interview Lisa Rodwell, chief revenue officer of MOO.com, an award-winning and innovative online printing company, tells us how the business card is not just here to stay, but still an important and necessary tool for making your mark on potential employers and clients.
9.5.2012
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Sustainable Green Printing Partnership Taps Fujifilm as Gold Patron
Sustainable Green Printing Partnership (SGP), a non-profit organization providing sustainability certification in the graphic communications industry, announced that Fujifilm North America Corp. is a Gold Patron.
9.3.2012
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Facebook Apps Bring Back Print Photos
With more than 300 million images uploaded each day, Facebook has become the world's repository of digital photos. While sharing photos online is fine with most people, two new Facebook apps that debuted last week offer members of the social network a way to do more with their digital images in an old-school way - by printing them out.
9.3.2012
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Forest Owners to EPA on Biomass Carbon Emissions: Keep it Simple
The National Alliance of Forest Owners (NAFO) is urging the U.S. Environmental Protection Agency’s (EPA) Scientific Advisory Board (SAB) to take a more simple and practical approach to the treatment of carbon dioxide (CO2) emissions regulations from wood biomass.
9.3.2012
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Students still prefer print textbooks over e-textbooks
Books published electronically may be growing in popularity, but some students say for textbooks they still prefer print.
8.31.2012
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The Totally Unnecessary Defense of Print
It was the great writer and journalist Mark Twain who once commented that the reports of his death were greatly exaggerated. So, too, are the reports of the death of print.
8.31.2012
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Is Direct Mail a Green Marketing Medium After All?
Many business owners who have made initiatives to go green over the years have frowned upon direct mail because of the materials involved with this advertising medium.
8.31.2012
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MPA Study: Social Media Enhances Magazine Consumption, Engagement for Millennials
In a new study produced by the MPA, the Association of Magazine Media, and research firm GfK MRI, data reveals that Millennial magazine media readers aged 18 to 34 believe that technology has improved their experience of accessing various media—including magazines.
8.29.2012
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Print journalism very much alive at Republican National Convention in Tampa
National nominating conventions are a political junkie's dream, especially for the voracious reader types.
8.29.2012
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Why wood pulp is world's new wonder material
THE hottest new material in town is light, strong and conducts electricity. What's more, it's been around a long, long time.
8.27.2012
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Hip Publication - The Printed Blog - Making Its Mark by Mixing New and Traditional Media
Thanks to a recent investment in The Printed Blog, the magazine is debuting its largest issue to date, the 36-page "Déjà Vu" issue released under the guidance of guest editors, New York Times best-seller Maddox and Heroin Life editor Neal Boulton. The Printed Blog is the world's first and only print magazine featuring blog content hand-picked from around the web paired with photography from renowned photographers around the world.
8.27.2012
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AF&PA Releases July 2012 U.S. Recovered Fiber Monthly Report
The American Forest & Paper Association released its July 2012 U.S. Recovered Fiber Monthly Report today. According to the report, total U.S. industry consumption of recovered paper in July was 2.43 million tons, less than 1 percent lower than June 2012. Year-to-date consumption in 2012 is 4 percent lower than during the same period last year.
8.24.2012
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Gibson Guitar Corp. Agrees to Resolve Investigation into Lacey Act Violations
Gibson Guitar Corp. entered into a criminal enforcement agreement with the United States today resolving a criminal investigation into allegations that the company violated the Lacey Act by illegally purchasing and importing ebony wood from Madagascar and rosewood and ebony from India.
8.24.2012
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Preserving Your Legacy In Print
A published book is one way to create a lasting legacy for the future.
8.23.2012
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Recycling Benefits of REMAG Explained
Perhaps 2012 will be recorded as part of California’s history for hosting the inaugural trials of the REMAG kiosks. An innovative, new reverse vending system, REMAG is slated for trials at eight supermarket locations in the Bay Area and Central Valley. The concept is pretty straight-forward: using a kiosk system, users can redeem magazines and catalogs for rewards.
8.23.2012
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National Print Day - October 23, 2012
It’s time for printers all over the nation to celebrate print for what it really is— a recyclable, renewable, reusable and vital resource.
8.22.2012
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E-Textbooks vs. Printed Textbooks
On Aug. 14, USA Today ran a story about several universities forcing students to use electronic textbooks despite widespread student pushback.
8.22.2012
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Sustainable Packaging: Use Newspaper and Water
As trendsetters such as Walmart have shown, working with suppliers to create sustainable packaging is vital for retailers and manufacturers looking to reduce input, transport, storage, and disposal costs, as well as promote their concern for the environment to consumers. The issue of disposal difficulties with many non-renewable materials has only served to heighten interest in this field and accelerate adoption of sustainable packaging.
8.22.2012
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Stop Harassing Paper Invoices Because You Switch to E-Invoicing
Don’t get Two Sides wrong; this is how they feel about e-billing and e-invoicing.
8.21.2012
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The Benefits of Print Media in a Digital World
The creation of the Internet has revolutionized the way we think about advertising and the spread of information. Anything you might need to know is now available in mere seconds at the push of a button.
8.21.2012
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Librarians and publishers still have problems with e-books
E-books still have a long way to go before librarians and their customers will be satisfied, reports Tom Wilkie from last month's Special Libraries Association meeting
8.21.2012
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Sappi Fine Paper Hosts 2012 Green Community Day August 11th
Sappi engages local communities on sustainability.
8.15.2012
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Springfield Business Recycles Paper into Works of Art
Springfield's newest art shop follows an unusual business model. Not only does it sell craft projects created from recycled paper, it employs people who sometimes have trouble finding jobs.
8.15.2012
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President and CEO of Canada Post committed to stopping misleading environmental claims about paper
In a recent meeting with NAMMU, Deepak Chopra (President and CEO of Canada Post) acknowledged the epost campaigns that needlessly included lines such as and save trees implying paper is not eco-friendly, were the result of over-zealous agencies and did not reflect Canada Post's brand thinking. He committed to stopping all references of this nature.
8.14.2012
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Paper lives: Little Printer and the rebirth of the hard copy
Inside the company that makes your life front page news, and the soulful gadget it designed to do the job.
8.14.2012
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Top-Quality Speakers Head to PBI Print & Media
The annual program, hosted by Print Buyers International (PBI) President and founder Margie Dana, is the leading source of relevant, interactive education for people who purchase, design for, or market with print. It brings together experts in graphic design, digital printing, print production, color management, sustainability, specialty graphics, and more to explore the fast-changing role of print in the digital age.
8.14.2012
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Two Sides U.S. and the Forest Legality Alliance Collaborate to Promote the Responsible Production and Use of Paper
Two Sides U.S. has joined the Forest Legality Alliance (FLA), a joint effort of WRI and the Environmental Investigation Agency, supported by the United States Agency for International Development and companies in the paper and forest products sector.
8.10.2012
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U.S. Postal Service Releases Sustainability and Energy Scorecard
USPS reduces energy, greenhouse gas emissions and potable water use.
8.10.2012
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Easement exchange between UPM Blandin and Minnesota Power will restore 160 acres of forestland
UPM Blandin and Minnesota Power have agreed to an easement exchange that will re-establish 160 acres of forest land north of Taconite.
8.10.2012
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The Purposeful Office
The dream of a “paperless office” has given way to a “purposeful office” – an environment that embraces the responsible, sustainable selection, use, recovery and recycling of paper. Help your office work smarter and more efficiently by minimizing environmental impact and keeping paper out of landfills.
8.9.2012
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Boise(R) Inc. and Box Tops for Education(R) Raise Almost $800,000 for Schools
Box Tops for Education is the leading school fundraising program in the U.S., contributing $74 million in the 2011-2012 school year to benefit 90,000 schools.
8.8.2012
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Facebook Shares its Carbon Footprint
Facebook today revealed for the first time information about its carbon footprint, citing the "power of openness."
8.7.2012
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BISG Report Finds More E-book Buyers Buying Print Books
In another sign that the industry is moving toward a hybrid market, fewer e-book buyers reported buying only digital titles this spring than a year ago. According to Book Industry Study Group’s newest edition of "Consumer Attitudes Toward E-Book Reading" report, the percentage of e-book consumers who exclusively or mostly purchase e-books fell from nearly 70% in August 2011 to 60% in May 2012.
8.7.2012
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The PAPER Institute (Coggin College of Business, University of North Florida) joins Two Sides as an Allied Organization
The Institute’s mission is to encourage and support the University of North Florida Coggin College of Business faculty in their research, education, and development endeavors that integrate academic pursuits relevant to the National Paper Trade Alliance (NPTA) and its membership.
8.3.2012
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Weighing the Environmental Costs: Buy an eReader, or a Shelf of Books?
Bookshelves towering floor to ceiling filled with weighty tomes, or one book-sized device holding hundreds of “books” in electronic form: which one of these options for the voracious reader creates the least damaging environmental footprint?
8.3.2012
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Beyond Certification II: Reducing it to a Stronger Solution
When you make maple syrup there is a time after all the preparation and collection of material (sap and firewood usually) from the forest that you simply have to turn up the heat, stir it up a bit, and tend to it carefully to make it come out well. Certification may be at the same point.
8.2.2012
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Direct Marketing Gets Eco-Friendly
In the wake of Toshiba’s failed attempt for a National No-Print Day, I am going to be more proactive and help get Print & Paper’s greener messages out there for you to share as you wish… and please, do share them. We live in a bubble of our own industry and the perception of the sustainability of Paper & Print is still not there with consumers. Don’t think that’s the case? Ask your family, friends and neighbors about our industry and the environment.
8.2.2012
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The Power of Many: Domtar's Strategy of Long Term Partnerships
Interesting things happen when a determined group of people get together. The power of collaboration should not be underestimated. I was reminded of this in a recent conversation with Lewis Fix, VP Sustainable Business & Brand Management at Domtar Corporation.
8.2.2012
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Conqueror Announces “Typographic Games” Winners of Sports-Themed, Global, Creative Challenge and Poster Competition
Conqueror’s “Typographic Games” jury selected Graeme Gauld’s illustrated letterform poster as the Gold Medalist.
8.1.2012
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SFI Awards Grant to Support Water Quality Research
The World Resources Institute, a global development and environmental think tank, will receive a grant of $35,000 USD to research how forest certification standards can help protect American lakes and rivers, as well as sustainable forestry.
8.1.2012
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Seeing the Forest with Trees: Domtar's Drive for Sustainable Paper Lifecycle
Domtar's sustainability journey has evolved over a decade, making it a North American industry leader.
8.1.2012
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2012 AF&PA Sustainability Report Shows Significant, Measurable Progress On Better Practices, Better Planet 2020 Goals
The American Forest & Paper Association (AF&PA) today released the results of its biennial Sustainability Report, which showed that the U.S. paper, pulp and wood products industry has made significant, measurable progress toward achieving the goals of its Better Practices, Better Planet 2020 sustainability initiative.
8.1.2012
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Greening your office paper
Your guide to paper and sustainability.
8.1.2012
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Weighing the environmental costs: buy an eReader, or a shelf of books?
The future will have both eReaders and paper publications. Rather than comparing one with the other for the “best” environmental credentials, it would be better to aim at improving the environmental performance of each.
7.30.2012
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How Print Can Help Lead the Way Into the Future
By limiting our presentation to what we can fit in one section of the paper, we easily demonstrate to our readers that we have used the scarcity of space in the paper to display the best of the content we find.
7.24.2012
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Wide-Format Printing Presents Unique Sustainability Challenges, Opportunities
The past five years have seen an increased discussion of, and emphasis on, the idea of “sustainability.”
7.24.2012
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AF&PA Releases May 2012 U.S. Recovered Fiber Monthly Report
The American Forest & Paper Association released its May 2012 U.S. Recovered Fiber Monthly Report today.
7.24.2012
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Two Sides U.S. and the Forest Legality Alliance Collaborate to Promote the Responsible Production and Use of Paper
Two Sides U.S. has joined the Forest Legality Alliance (FLA), a joint effort of WRI and the Environmental Investigation Agency, supported by the United States Agency for International Development and companies in the paper and forest products sector.
7.24.2012
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Seals of Approval: Paper Certification Systems
Sustainable forestry practices are at the heart of the North American paper and pulp industry.
7.21.2012
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Bio-mimicry and Paper Production
There is a growing recognition that learning form the natural world can teach us many things and perhaps eliminate millions of years of human mistakes along the way.
7.19.2012
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Amid GPS Boom, Nostalgia Finds A Place
State transportation departments are printing fewer maps and gas stations are selling fewer, but for some people, a paper map is the best navigation system.
7.18.2012
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Traditional Media Still Most Trusted Source of Info and News
Research from Triton Digital, a digital service provider for online and traditional radio, and as reported by eMarketer, finds consumer trust in traditional media is much higher than digital media.
7.17.2012
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Work Smarter: Your Guide to Paper and Sustainability
With consumers’ growing awareness of sustainability issues, manufacturers have sharpened their focus on delivering products and services that deliver social, economic and environmental sustainability value. But it might surprise you to know that these values have been a part of the paper industry for decades, and that paper companies have consistently led the way toward greater transparency and accountability when it comes to sustainability.
7.13.2012
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Are Paperless Bills and Statements Really Better for the Environment?
Many leading U.S companies, including banks, utility companies and telecommunications providers, are urging their customers to go paperless with claims that electronic business communications and transactions are environmentally superior to those printed on paper.
7.12.2012
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Big Data Goes Green
While the debate over exactly how big an energy saving impact the cloud will have is on-going, there is no doubt that investment in the cloud is growing fast with the big four — Facebook, Google, Amazon and Apple — leading the way. That said, the energy required to power data centers is enormous, and rising fast. In recent years, increased digital communication, record keeping and financial transactions have been pushing up demand for data processing and storage.
7.11.2012
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Going Green Two Sides Fast Fact #14
WhatTheyThink’s Going Green has joined forces with Two Sides to help address the “perceptions” that paper destroys forests, that electronic media are “greener” than print and paper, and that recycling is the solution to all environmental ills.
7.11.2012
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A Papermaker's Perspective on Sustainable Forestry
There is not a single matter related to papermaking that touches each of us as personally and emotionally as forestry. Simply put – people love trees. It is troubling that some people envision responsible paper manufacturer as engaging in deforestation when in fact, our suppliers are harvesting sustainability with a keen vigilance about promoting the regeneration that keeps forests thriving.
7.11.2012
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New Online Tool Supports Fight Against Illegal Logging
The World Resources Institute (WRI) today announced the launch of the Forest Legality Risk Information Tool, an open-access global information website designed to assist purchasers of forest products in securing fiber from legal sources. The risk tool, a project of the Forest Legality Alliance, was partly funded by the Sustainable Forestry Initiative® (SFI®) through its Conservation and Community Partnerships Grant Program. The tool is also supported by the U.S. Agency for International Development.
7.11.2012
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Going paperless may not be better for the environment, according to Two Sides
Non-profit launches educational campaign to promote proper marketing claims related to print and paper
7.9.2012
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Paper Print and the Environment
LOS ANGELES, June 25, 2012 /PRNewswire via COMTEX/ -- Print on paper isn't depleting our forests, overwhelming our landfills, or causing global warming. In fact, just the opposite is true--and companies calling for less print or a no-print day, such as Toshiba's recently abandoned campaign, don't take into account that paper, and print on paper, is a renewable and recyclable resource.
7.6.2012
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Domtar Unveils 2020 Sustainability Indicator Framework
Domtar Corporation today released its 2011 Sustainable Growth Report, unveiling 35 key performance indicators that will shape the company’s sustainability efforts out to 2020. This sustainability framework builds on years of industry leadership in forestry certification, mill-level environmental performance and longstanding ENGO collaborations.
7.5.2012
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SCS Offers Third Party Verification for World Wildlife Fund's Check Your Paper Program
SCS is now offering third party verification for the World Wildlife Fund's (WWF) Check Your Paper program, an online database where corporate and government paper buyers can find products with the lowest environmental impacts. Paper companies that wish to have their products listed in the Check Your Paper database can be verified by SCS.
7.3.2012
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UPM Named ‘Most Innovative Company’ at 2012 Ethical Corporation Awards
UPM has been awarded ‘Most Innovative Company’ at the 2012 Ethical Corporation Awards held in London. UPM was highlighted for its Eco Design approach and overall sustainable thinking. UPM’s innovative approach has seen new products created such as the world’s first biodiesel manufactured from wood raw material.
7.3.2012
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Role of forests in global economy and sustainability featured at Rio+20
Global sustainable development is the focus of the United Nations Rio+20 conference. By providing food, fuel, fiber, medicines, and other necessities, forests and the forest products industry present a solution for a viable, sustainable future for our planet and its citizens.
6.26.2012
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Toshiba Cancels
Sorry, Tree, back to work! Via Printweek, Toshiba has relented, and has decided to abandon its ill-advised No Print Day.
6.26.2012
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Wisconsin Paper Council Joins Two Sides
The Wisconsin Paper Council is the trade association representing the pulp, paper and allied industry of Wisconsin. With offices in Appleton, WI, the Council represents its members in public affairs and public relations matters, serves as a center for the exchange of ideas, and disseminates information concerning the industry.
6.26.2012
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The Rio 20+ United Nations Conference on Sustainable Development
The Rio +20 United Nations Conference on Sustainable Development has begun this week in Brazil.
6.22.2012
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Biobased Preference Needs to Include American-Made Forest Products - Thompson, Schrader Introduce Forest Products Fairness Act of 2012
In late May, U.S. Representatives Glenn Thompson (R-PA) and Kurt Schrader (D-OR) introduced the Forest Products Fairness Act of 2012. This bipartisan legislation would open new opportunities for American forestry producers by allowing their products to qualify for the U.S. Department of Agriculture’s (USDA) Biobased Markets Program, also known as BioPreferred.
6.21.2012
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Greenwash: Overselling a Product's 'Greenness'
Businesses and consumers eager to sell or buy environmentally friendly products should know that not every representation accurately conveys the "greenness" of the product. Learn more about how the government regulates environmental marketing claims to protect consumers from deception and confusion.
6.21.2012
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Massachusetts Exclusion of Biomass Energy Out of Step with the Country
The Massachusetts Department of Energy Resources’ (DOER) “Proposed Final Renewable Portfolio Standard Regulations” effectively eliminate biomass as a renewable energy source and are out of step with the rest of the country, according to the National Alliance of Forest Owners (NAFO) as detailed in their comments submitted to DOER.
6.20.2012
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Domtar Releases Updates to its Online Tool - The Paper Trail
To bolster its industry-leading transparency tool, Domtar Corporation today announced an expansion of its award-winning site, The Paper Trail ( www.domtarpapertrail.com ). The move adds more products and an additional mill, among other updates, to help customers learn even more about the environmental and social impacts of Domtar paper.
6.20.2012
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An E-Book Fan, Missing the Smell of Paper and Glue
This past weekend, while visiting New York on a short work-related trip, I was reminded of how much I miss printed books. I set out to wander the city aimlessly, and I came across a small, old corner bookstore along the cobbled streets of the West Village.
6.19.2012
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Toshiba's No-Print Day is Awkward and Scandalous, But Don’t Let It Divert You from Bigger Trends
Last week’s announcement of Toshiba’s No-Print Day for October 23, with its supporting website and video, was rather scandalous. “Everybody knows” that using paper is “bad,” so the idea of proposing such a day had to seem like a real no- brainer. Just a hunt around cyberspace could provide needed data, and off the campaign went. Now we’re stuck with effects of their sloppiness while they're stuck with their own marketing shallowness. I'm sure it seemed like a slam-dunk daring marketing idea at the time.
6.19.2012
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NAPL Says Toshiba
“Toshiba may have meant well when it attempted to publicize its ‘print leaner and greener’ initiative with a ‘National No-Print Day’ campaign, but it was well off base when it pointed a finger at print as an anti-tree medium,” said National Association for Printing Leadership (NAPL) President and Chief Executive Officer Joseph P. Truncale, Ph.D. “Despite this all-too-often repeated anti-print “save a tree” refrain, print and paper are simply not enemies of the environment.
6.19.2012
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Toshiba – Greenwashing Company of the Year
We often get some rather stupid approaches by companies trying to put out marketing messages to enhance their position in the eyes of potential consumers. Sometimes these approaches show just how stupid marketing people can be and in fact show just how little they know of the real situation in the market. I have to say however that I have seldom and probably never, seen such a stupid marketing message as that promoted by Toshiba in its proposal of a National No-Print Day for October 23, 2012.
6.18.2012
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Postal Service Releases Fourth Annual Sustainability Report
Demonstrating its continued commitment to sustainability excellence, the U.S. Postal Service recently published its 2011 Annual Sustainability Report which highlighted achievements, including a 7.4 percent decrease in greenhouse gas (GHG) emissions from a fiscal year (FY) 2008 baseline. The reduction of almost 985,000 metric tons of CO2 is equal to removing nearly
200,000 passenger vehicles from the road for a year.
6.15.2012
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Toshiba’s No Print Day as Popular as a Turd in the Punchbowl
In the last three days, it seems, nearly every leading commentator on the U.S. printing industry has spoken out against Toshiba’s ill-conceived National No-Print Day.
6.14.2012
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Two Sides challenges Toshiba's 'No Print Day' as Greenwash
Greenwash is an unfortunate and growing phenomenon as marketing departments jump on the sustainability bandwagon. In what is one of the most blatant examples of greenwashing a division of Toshiba, Toshiba America Business Solutions, has announced that 23 October 2012 will be ‘National No-Print Day’.
6.14.2012
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Resolute Forest Products Now World's Largest Manager of Forest Stewardship Council® Certified Forests
Resolute Forest Products and the World Wildlife Fund (WWF) are pleased to announce that Resolute has become the largest manager of Forest Stewardship Council® (FSC®) certified forests in the world.
6.14.2012
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Printing Industries of America Says Print Will Outlast Toshiba’s ‘No-Print Day’
Printing Industries of America’s President and CEO Michael Makin encouraged the U.S. printing industry to reject a call by Toshiba America Business Solutions for a “National No-Print Day.” “Needless to say, we find such a proposal ridiculous and an insult to the more than 800,000 Americans who owe their direct livelihood to our industry,” said Makin.
6.14.2012
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Unisource Supports SGP with Silver Patronage
Sustainable Green Printing Partnership (SGP), a non-profit organization providing sustainability certification in the graphic communications industry, today announces its newest Silver Patron, Unisource Worldwide, Inc. Unisource offers a comprehensive suite of customer solutions, including engineered design capabilities, eBusiness technologies, logistics expertise, paper brokerage services, and environmentally-responsible options.
6.13.2012
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Western States Envelope and Label joins Two Sides
6.12.2012
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Advancing the Paper Life Cycle Dialogue
Life cycle analysis (LCA) is being utilized across a breadth of industries to better understand the environmental impacts of products and services. This is not a new tool among the scientific community. There are LCA courses taught at colleges and universities, dissertations written, books abound, and every scientific field benefits from a credible journal.
6.12.2012
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Ten Questions About Toshiba`s No-Print Day
To raise awareness “of the impact printing has on our planet” and of "the role of paper in the workplace,” Toshiba America Business Solutions is asking people and companies not to print or copy anything that day.
6.11.2012
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The book is dead, long live the book
A lot of ink has been spilled on the supposed death of the printed word. E-books are outselling paper books. Newspapers are dying.
6.8.2012
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Announcing NPTA Alliance’s 2012 PAPER Foundation Scholarship Recipients
NPTA Alliance, the leading paper distribution organization in North America, is pleased to announce its 2012 Paper and Plastics Education Research (PAPER) Foundation scholarship recipients.
6.7.2012
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David Rosman: Print is more satisfying than pixels
What is the future of the truly printed word? It depends on the attitude of the respondent. Multimedia is here to stay, but ink is always better than pixel. I prefer a newspaper or book over what one blogger called a "cold, lifeless, plastic and metal box" — an e-reader. In the game of rock-paper-scissors, ink covers pixels. Ink will always win.
6.7.2012
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Boy Scouts Team with SFI in Forest Stewardship Program
The Boy Scouts of America has joined with the industry certification group Sustainable Forestry Initiative, Inc., in an effort that could see more SFI stakeholders volunteering to help scouts earn merit badges related to forestry and environmental science. Among other things, the new partnership means that Scouts across the country will probably start checking the boxes
of their pinewood derby kits for SFI certification – and it could mean some pushback from a rival certification group, the Forest Stewardship Council.
6.6.2012
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Self-publishing fuels growth of print books
The romance with the printed word shows no signs of abating. Despite the rapid growth in e-book sales in recent years, print
book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. "Much as e-books have been the sexier topic
over the past few years, most people still read print books," noted Michael Norris, a senior analyst with publishing research firm
Simba Information. "If you talk to the given self-published author, some will admit they get a certain amount of pleasure from
holding a physical book, signing it, and giving it as a gift—something that you just can't do with e-books," he said.
6.6.2012
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TCC Printing & Imaging Joins Two Sides
6.5.2012
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Deloitte Paper Examines Benefits of Life Cycle Assessment
Organizations can create value by conducting Life Cycle Assessments (LCA) of sustainability metrics to better inform business decisions and activities, says a new Deloitte report.
6.5.2012
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Macmillan Puts Its Green Foot Forward
John Sargent is well-known in publishing circles for doing things a little differently than most CEOs (see his stance in the Department of Justice lawsuit over the agency pricing model), and that also applies to his approach to Macmillan’s environmental efforts.
6.4.2012
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AF&PA Applauds Reps. Thompson and Schrader for Introducing the Forest Products Fairness Act of 2012
U.S. Reps. Glenn Thompson and Kurt Schrader introduced H.R. 5873 – the Forest Products Fairness Act of 2012 – which would modify the definition of “bio-based” materials to specifically include forest products in the United States Department of Agriculture (USDA) Bio-based Markets Program.
6.4.2012
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In The Battle To Digitize Paperwork, Paper Is Winning
Walk through the modern new document depository in Medley, and one thing becomes clear: Paper can be a hard habit to break.
6.3.2012
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Forget The Paperless Office: Here's How To Get A Less-Paper Office
The concept of the “paperless office” first appeared way back in 1975, when an article in BusinessWeek predicted that offices would be entirely digital by the mid 1990s. Obviously, that didn’t happen. In fact, in those 20 years, paper use increased rather dramatically in North American offices.
6.3.2012
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Is Print at Stake?
Some twenty years back, print had no opponent…today it has several, among which the Internet has turned out to be the most persistent and challenging one.
6.3.2012
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Print or Digital?: There's Only One Choice
Sitting alone at Mission Diner, nursing a cup of coffee while waiting for an omelet on a sunny weekend afternoon, my friendly server did that most wonderful of things: she offered me a newspaper.
6.3.2012
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A Papermaker’s Perspective on Sustainable Forestry
There is not a single matter related to papermaking that touches each of us as personally and emotionally as forestry. Simply put, people love trees.
6.3.2012
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Domtar Co-Sponsors the Rainforest Alliance's 25th Anniversary Gala
To help celebrate 25 years of the Rainforest Alliance's achievements, Domtar Corporation today announced it will co-sponsor the sustainability organization's 25th anniversary gala on May 16 in New York City. The annual dinner and award ceremony will commemorate some of the Rainforest Alliance's biggest triumphs since pioneering the concept of responsible forestry certification.
6.3.2012
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AF&PA CEO Donna Harmon testifies in Washington in favor of strong illegal logging safeguards
American Forest & Paper Association (AF&PA) President and CEO Donna Harman testified today on Capitol Hill on the implementation and enforcement of the 2008 Lacey Act amendments, citing industry concerns over the proposed RELIEF Act (H.R. 3210) and FOCUS Act (H.R. 4171).
6.3.2012
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The Paperless Office Redux
GreenBiz has an article about the current—and future—state of the so-called “paperless office,” the quixotic attempt to rid our lives of the printed documents that clutter our lives, desks, and filing cabinets.
6.3.2012
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Buffett and Berkshire bet on print, buy 63 Media General papers
Berkshire will spend $142 million in cash purchasing 63 daily and weekly papers, including the Richmond (Va.) Times-Dispatch and the Winston-Salem (N.C.) Journal, along with their commercial printing businesses.
6.3.2012
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10 Things You Should Never Say To Your Stationer
6.3.2012
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Nielsen Study Proves the Impact and Attraction of the Printed Envelope
6.3.2012
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Paper maker makes green top list
6.3.2012
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Domtar Recognized for Sustainability Advocacy, Longstanding NGO Collaboration
6.3.2012
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What Angry Birds Can Teach Publishers About Print
6.3.2012
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SFI's 2012 Annual Conference, to be held September 11-13, 2012
Registration is now open! September 11-13 Milwaukee, Wisconsin
6.3.2012
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WhatTheyThink Announces the Winners of the Fourth Annual Environmental Innovation Awards
6.3.2012
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Walmart Explains Introduction of Sustainability Scorecards for Product Categories
6.3.2012
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Boise Inc. Announces Next Urban Park Development Site Through Project UP™
Boise(R) Inc. Restores Distressed Urban Spaces Through Boise(R) ASPEN(R) Recycled Papers and Project UP(TM)
6.3.2012
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Guest Commentary: Harvesting, replanting best way to a healthy forest
6.2.2012
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Beyond Certification
6.2.2012
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Taking "Green" Seriously
Rather than dwelling on muddy green statistics, PSPs' marketing focus should be on what print is, not on what it is not. Tout the features and benefits of what print can do—and does, quite well.
6.2.2012
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UPM develops adhesive paper recycling technique
6.2.2012
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Paper with good sound quality: printed loudspeakers
6.2.2012
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Millennials and Print Newspapers: A Surprising Story
6.2.2012
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The Value of Print Comics
I posted an article about my preference for print comics vs. digital download. A few people responded and the majority stated they preferred print as well. The few that like digital better, made some good arguments as well. For example; the availability or proximity of comic shops, and shear storage of several hundred or thousands of comics.
6.1.2012
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Paper strikes back: defending books, mail and paper money
Crumple it, drench it, lock it in a hot attic or a damp cellar but paper can come back to life. It is doing so now, after taking a battering from environmentalists, the Internet and a glum economy. Paper partisans are pushing back, defending greenbacks as preferable to dollar coins, physical mail as hacker-proof and turning-page books as more permanent than digital formats.
6.1.2012
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Green Groups and Publishing Sustainability
There is a debate that is going on in the publishing industry about sustainability that seems like it is mostly for the undereducated and terribly misinformed. If you really understand "green", which most of us don't, it is terribly wrong for the green wanna be's to insist that recycled paper be forced into all virgin pulp for a proper carbon footprint.
6.1.2012
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5 lessons from Walmart on making supplier scorecards work for you
Walmart (NYSE: WMT) continues to outdistance other firms with the sophistication and scale of its sustainability program for its more than 100,000 suppliers, which stretch beyond purveyors of organic cheese and eggs to makers of the blenders, weed whackers and sweatshirts that fill its shelves around the world.
5.31.2012
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Harris Poll: More 18- to 24-Year-Olds Say They’ll Pay Extra for ‘Green’ Products
Thirty-one percent of 18- to 24-year-olds say they take environmental issues into consideration when making purchases, according to Harris Interactive, a number that has risen from 24 percent in 2010 and 22 percent in 2009.
5.31.2012
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Recycling Reinvented Hires Outreach Director to Advance U.S. Recycling Through Innovative Model
Recycling Reinvented, a new nonprofit committed to advancing recycling rates of packaging and printed paper in the United States though an extended producer responsibility (EPR) model, announced today retiring Maine State Representative Melissa Innes has joined the organization as Outreach Director.
5.31.2012
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63% of travelers read print newspapers during hotel stays
A full 63% of travelers read print newspapers during their hotel stay, according to USA TODAY's just-released study of traveler habits. Additionally, 50% of frequent business travelers and 45% of frequent leisure travelers report reading print newspapers more while traveling than at home.
5.31.2012
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For Young Readers; Print or Digital Books?
Print or digital? Adults grapple with which is the best way to read — not only for themselves, but especially when it comes to their kids. Whether or not parents prefer print books over interactive e-books for their kids, the question is, what’s actually better for them?
5.30.2012
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No More Reading Wars! Getting Ahead of the Transition From Print to Digital Books
A bit of a "preserve print for children" movement appears to be growing, including expert testimony that print books offer both an "emotional" and co-reading pull that should not be underestimated as the number of articles on parents' preferences for maintaining print books grows.
5.30.2012
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AF&PA Releases April 2012 U.S. Recovered Fiber Monthly Report
The American Forest & Paper Association released its April 2012 U.S. Recovered Fiber Monthly Report today. According to the report, total U.S. industry consumption of recovered paper in April was 2.48 million tons, 4% lower than March 2012. Year-to-date consumption in 2012 is 3% lower than during the same period last year.
5.25.2012
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Why Retail Catalogs Survive, Even Thrive, In Internet Age
Online spending may be increasing, but the venerable catalog is doing anything but fading away. In fact, it is still an important part of business for retailers.
5.25.2012
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Clean Energy Standard Bill will Discourage Use of Biomass for Renewable Energy
News Release
5.19.2012
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Two Sides welcomes two new members: PaperSpecs and Grasso Graphics
5.10.2012
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Invitation to Join Two Sides for 2012-2013
Two Sides is currently inviting companies in the Graphic Communication Value Chain to join us as Commercial Members or Allied Organizations for 2012-2013. Please see the attached letter and contact us if you have any questions.
5.7.2012
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Senate Postal Reform Bill Passed
5.5.2012
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Consumers Value Physical Mail, Even In This Digital Era
Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process
5.4.2012
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Are e-Readers Really Green?
5.4.2012
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Why Trees Matter
TREES are on the front lines of our changing climate. And when the oldest trees in the world suddenly start dying, it’s time to pay attention.
5.2.2012
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Paper And The Sustainability Issue
Paper companies are on the warpath. Paper makers and their allies are maintaining a major offensive to educate corporate brands and consumers on what they feel is a general misperception on paper’s impact on the environment, especially when compared...
4.29.2012
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Do E-Books Make It Harder to Remember What You Just Read?
Digital books are lighter and more convenient to tote around than paper books, but there may be advantages to old technology.
4.29.2012
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AF&PA Announces Record-High 2011 Paper Recovery Rate
The American Forest & Paper Association (AF&PA) today announced the 2011 recovery rate of paper consumed in the U.S., and winners of the 2012 Paper Recycling Awards
4.29.2012
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Paper2012 event opens with talk of sustainability, recycling and the digital future
Paper2012 event recently held in New York City.
4.28.2012
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Consumers Still Purchasing, But May Not be “Buying” Companies’ Environmental Claims
Most Americans Don’t Believe Companies Are Addressing All Environmental Impacts
4.28.2012
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Paper Discovery Center in Appleton, Wisconsin, connecting industry and community
Facility passing on the paper tradition
4.28.2012
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Sappi Fine Paper North America's eQ Journal 004: Taking the Guilt Out of Paper Sets the Facts Straight
This edition of eQ Journal presents how sustainable forestry protects air and water quality, supports biodiversity of plants and wildlife and results in healthier forests.
4.28.2012
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Taking Ethics to the Cloud
Just a decade ago, it would have been hard for all but the most tech-savvy to imagine the extent of cloud computing today . . . We believe cloud computing has the same potential to create profound new sustainability and ethical dilemmas. Addressing these dilemmas calls for an update on how we think about corporate responsibility.
4.28.2012
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Why Print Marketing Still Works with Uncle Sam
Print is far from being dead, according to a survey of 3,700 senior federal employees conducted by Market Connections, a market research firm.
4.28.2012
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Two Sides reaches out with buyer survey
Two Sides and Print Power are encouraging every company in the industry to forward a survey on print use to all their contacts in a bid to reinforce the positive message about print media.
4.28.2012
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Study: 74% of Internet users read local newspaper content
How do you read the newspaper?
4.28.2012
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College Faculty Continue their Love Affair with Print Textbooks, Says New BISG Study
Research finds overwhelming percentage of faculty feel students need texts to succeed... and they prefer them in print.
4.28.2012
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Preschoolers’ Reading Skills Benefit from One Minor Change by Teachers
How you read to your children may play an important role in their learning.
4.28.2012
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Your opportunity to contribute to this important survey
Two Sides, Print Power and VTT are carrying out a study on how consumers from 15 countries, including the United States and Australia, perceive print advertising. The objective of the study is to better understand the role that print now plays in our everyday lives.
4.27.2012
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WhatTheyThink Announces the Winners of the Fourth Annual Environmental Innovation Awards
Press release from the issuing company
4.26.2012
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Advanced Image Direct Joins Two Sides
Advanced Image Direct is the premier West Coast production environment for many Fortune 500 companies across the United States.
4.25.2012
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Upcoming: Free Webinar on April 26th
Christine Burow BSc MBA, of Marketing Strategy and Sustainability Consulting, and Team Member of Leapfrog Sustainability Inc. (www.leapfroghub.com) will be giving a free webinar on LCA and EPD on April 26 with Industry Intelligence as part of their i2live webinar series.
If you would like to join, please follow this link to sign up:
http://www.i2live.net/life-cycle-assessment-lca-and-environmental-product-declarations-epd-benefits-and-challenges/
4.20.2012
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Study: Clear environmental claims critical to consumer acceptance
New research on shoppers’ buy-in of environmentally friendly packaging shows consumer willingness, but strong confusion over claims.
4.20.2012
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Two Sides is officially launching in Australia
Print and paper campaign Two Sides is officially launching in Australia. In the lead-up to the official launch GEON Group Chief Executive Graham Morgan interviews Two Sides Director Martyn Eustace for ProPrint magazine.
4.12.2012
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Forest Owners Again Tell EPA - Biomass Carbon Accounting Must be Practical
The National Alliance of Forest Owners (NAFO) continues to urge the U.S. Environmental Protection Agency’s (EPA) Biogenic Carbon Emissions Panel to provide recommendations to the EPA that are scientifically sound, practical and reflect the carbon benefits of wood biomass energy.
4.11.2012
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HP Lightweight Paper Targets 22% Raw Material Reduction
HP Paper Thin will weigh 60 grams per square meter, 15 grams lighter than everyday paper, Business Green reports, resulting in a 22 percent reduction in raw material use.
4.10.2012
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McDonald's Tests Paper Coffee Cups
Burger giant trying out double-walled paper cups
4.10.2012
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Don’t Give Up the Print!
Next time you’re having a conversation with a client about the value of continuing to use print in their media mix, you might want to throw in some data from Harris Interactive.
4.10.2012
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SCA, K-C, IP on World's Most Ethical Companies List
Ethisphere recognizes companies that go beyond the ordinary and demonstrate that business ethics are decisive for a company's brand and profitability.
4.10.2012
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Coupons #2 Most Read Newspaper Section
A recently released study by The Media Audit, a multimedia, qualitative audience survey conducted in 80+ local U.S. markets, reveals the Sunday newspaper ad inserts remain a sought out feature with consumers.
4.5.2012
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Globe weekend readership jumps 15.6 per cent
Newspaper revamps look, drives readership numbers up.
4.5.2012
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Patients directed to online tools don't necessarily use them
A study finds that health information on the Web is read less often than the same material on paper.
4.5.2012
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19 Paper Giants Disclose Their Ecological Footprint
WWF is set to launch its second WWF Environmental Paper Company Index, rating 19 paper producers.
4.5.2012
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Best Practices in Communicating about Sustainability
Laura M. Thompson, PhD, Director of Sustainable Development at Sappi Fine Paper North America, offers some guidelines when it comes to talking about sustainability.
4.5.2012
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Hard copy vs. soft copy: Is digital storage greener than traditional media?
For some time, the general consensus has been that digital storage of information is more sustainable and produces less carbon than a hard copy, in the form of paper, CD’s and tape. How true is this when taking the full life cycle of a document or piece of media into account?
4.3.2012
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10 Things E-Books Won't Tell You
Don't dismantle those bookshelves just yet. We reveal why e-reading is still far from perfect.
4.3.2012
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On the Environmental Cost of Paper vs. Other Media
Over the past year or so, the print communication industry has been under pressure (i.e., attack) to address its carbon footprint. Some who are not particularly well informed (but may otherwise be well-meaning) and others who absolutely haven't a clue and couldn't care less, have been decrying print-based communication, and particularly printed advertising, as an environmental pariah, and they've called on government to limit businesses' free commercial speech.
4.1.2012
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Trees for Tomorrow trip Teaches Lessons
Scholarships provided by the Domtar Paper Co. allowed 25 students from D.C. Everest Middle School to experience the best of the Northwoods at the Trees For Tomorrow Learning Center in Eagle River.
4.1.2012
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4 Tips for Following FTC Guides on Green Claims
The Federal Trade Commission (FTC) is taking a closer look at marketers’ “green claims.”
4.1.2012
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The View From the Tree: 34 Tricks Print Mags Can Do That Apps Can’t
So, which are better, printed magazines or electronic editions? The answer is the same as Ron Paul's reply to the infamous boxers-or-briefs question: "Depends."
4.1.2012
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Senior Execs Prefer Reading Periodicals in Print
Senior executives are more likely to prefer reading a range of publications in their printed formats rather than digitally.
4.1.2012
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Domtar Leveraging ‘Mad Men’ Premiere to Promote the Benefits of Reading on Paper
Domtar Corp. announced that with Newsweek planning a retro edition to promote the new season of “Mad Men,” Domtar will run a 1960s-style ad with the message that, while we live in a more digital age, people still read faster on paper.
4.1.2012
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Do E-Books Make It Harder to Remember What You Just Read?
Maia Szalavitz has published an interesting article in Time. She asserts that digital books are lighter and more convenient to tote around than paper books, but there may be advantages to old technology.
3.23.2012
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Sixteen Allied Organizations Join Two Sides to Help Promote the Sustainability of Paper and Print
Two Sides U.S. forms alliances with several organizations to increase its network and reach
3.19.2012
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How to Deal with Misleading Environmental Claims Related to Print and Paper
A webinar hosted by Tappi and presented by Phil Riebel, President and COO of Two Sides U.S.
3.13.2012
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The Big Debate
RISI recently held the Big Debate, Sustainability in the Paper Industry, which turned out to be a very lively discussion
3.13.2012
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Recovered Paper Quality: Will It Get Any Better?
3.13.2012
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Wot r u doin 2nite: laziness or creativity?
Traditional reading material exposes people to variety and creativity in the language. It helps develop skills that allow the interpretation of new and original words. This is not found in colloquial text speak, which actually constrains the use of English and caused the students to reject many words on the checklist.
3.13.2012
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Texting, Twitter contributing to students’ poor grammar skills, profs say
Little or no grammar teaching, cell phone texting, social networking sites such as Facebook and Twitter, are all being blamed for an increasingly unacceptable number of post-secondary students who can't write.
3.13.2012
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A Comparison of the FSC and SFI Forest Certification Standards
A webinar hosted by TAPPI and featuring Katie Fernholz, Executive Director with Dovetail Partners.
3.11.2012
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Logging of primary rainforests not ecologically sustainable, argue scientists
3.11.2012
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xpedx Exceeds 2011 Sustainability Goals; Sets New Goals for 2012
A leading business-to-business distributor of packaging, facility and printing supplies and equipment in North America, xpedx's environmental platform focuses on continuous improvement in the areas of sustainable leadership and operations as well as making, and helping its customers make, sustainable product choices.
3.11.2012
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Alma Media surveys the environmental impacts of printed newspaper and online media
Finnish study finds printed newspapers more ecological news media than online service due to production costs, says cost of device produced to read online content more than paper production, printing
3.11.2012
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Green Mill Index helps Propapier become forerunners in sustainability
3.11.2012
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Study Finds Significant Number of Consumers Who Have Switched to Electronic Billing and Payments Still Receive Paper Statements
Study Shows Trend, Known as “Double Dipping,” Exists Primarily Among Young and Technology-Savvy Consumers Study Also Reveals Targeted Outreach Efforts by Financial Institutions and Billers Can Encourage Adoption of Completely Paperless Behaviors.
3.11.2012
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To Print or not to Print, Is that the Question?
3.11.2012
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Hard copy vs. soft copy: Is digital storage greener than traditional media?
Reproduced from Climate Action, 2 March 2012, by Alan Bouquet.
"The problem it seems does not lie with the type of media being used, but the sustainability of the processes behind it. An email sent using a low energy highly efficient server will be considerably greener than one on an inefficient server. On the other hand, this applies to physical media as well; paper produced from a sustainably sourced forest, disposed of or recycled mindfully can be carbon neutral or better."
3.8.2012
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GAA Environmental Workshop - June 19-21 in Washington D.C.
This year's GAA Environmental Workshop’s theme is “Sustainability of Print…Forests, Paper & Beyond”, and will be held at the L'Enfant Plaza Hotel in Washington, DC on June 19-21.
3.8.2012
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Power of print: Marketing expert says businesses should not abandon the basics
As an experienced observer of small-business innovations and marketing trends, author and consultant Jane Applegate has positioned herself as an industry leader by helping companies develop effective communication strategies. And while acknowledging the impact and importance of social media advances in the new millennium, Applegate also supports a diversified advertising portfolio for small and midsize companies and advocates a mix of traditional and emerging branding techniques.
2.26.2012
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31 Percent of Delivered Digital Ads Not Seen By Consumers
In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers.
2.26.2012
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QR Codes Generate Catalog of Success
“We get to build all these really cool features and benefits into a product, and we need to communicate those, and QR codes help us do that,” says Jeff Rohling, Brookstone’s vice president, general manager direct channel. “Our online business is partially driven by catalogs, and QR codes provide quick access to additional product information and videos.”
2.26.2012
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Marketers using print to inspire digital interest
Seventy per cent of marketers are using printed materials to direct audiences to digital content, according to a research study by Charterhouse. However, many are using relatively simple technique and 23 per cent admit their digital and print strategies are not closely aligned.
2.26.2012
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Trying On Shades of Brown to Scream Green
When consumers see brown they think green, say companies that sell products like paper towels, napkins and diapers. Brown napkins, paper towels, coffee filters and even diapers are increasing in popularity as companies play up an image that brown means less chemicals.
2.25.2012
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New Online Guide for "Green Paper" Purchasing
WWF launches today new online guidance for responsible paper buyers. The site checkyourpaper.panda.org/paperbuyingtips has been developed for purchasers of paper who want to get an overview of what they can do to help protect forest biodiversity, the natural environment and human rights.
2.25.2012
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Announcing the Fourth Annual WhatTheyThink Environmental Innovation Awards
WhatTheyThink is opening the applications for the Fourth Annual Environmental Innovation Awards, presented in partnership with Unisource Worldwide, Inc. and Unisource’s respect™ Printers’ Program.
2.25.2012
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UL Environment 880 Standard Recognizes Forest Certification
Underwriters Laboratory (UL) Environment recognizes both PEFC-endorsed standards, such as SFI, and FSC standards when addressing the need for manufacturing organizations to have an Environmentally Preferable Purchasing (EPP) program.
2.25.2012
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Environmental Logos and Certifications for Paper - Part 2 of 2
This article is Part 2 of a two-part series. It offers more examples of self-declarations, specific to the paper industry, and information on certifications
2.25.2012
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Understanding Eco-logos: Certifications vs. Self-Declarations – Part 1 of 2
This article is Part I of a two-part series by Laura M. Thompson, Ph.D., director of sustainable development at Sappi Fine Papers North America, and explains paper-related eco-logos.
2.25.2012
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Say Hello to Two Sides US
Margie Dana from Print Buyers International introduces her network to Two Sides U.S. - the repository to visit and access all of the information available on the sustainability of print and paper.
2.25.2012
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WWF Environmental Paper Award 2012 Open for Submissions
WWF, the world´s largest conservation organization, is calling worldwide for submissions to the WWF Environmental Paper Award 2012.
2.25.2012
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Timber Sector Performs Well in Sustainability Report
Timber and forest products companies are once more among the top performers in terms of minimizing the risk of their activities causing deforestation, according to the latest report from the Forest Footprint Disclosure initiative (FFD).
2.25.2012
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How Green Is Your Media—Finland Edition
A study recently conducted in Finland by publisher Alma Media was recently conducted to determine the life-cycle environmental impacts of three of its newspapers and their respective online services.
2.25.2012
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This Year's Killer App — Pen and Paper
There's something big that the smartphone, try as it might, has not been able to stare down into oblivion: pen and paper.
2.25.2012
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Rethinking the Nature of Waste: Boise’s Project UP™
Project UP™ – an opportunity to transform distressed urban spaces into healthy, livable green spaces, perfect for relaxation, reflection and rejuvenation.
2.25.2012
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Report: 90% of consumers worry about online privacy
Ninety percent of U.S. adults worry about online privacy, while 41% do not trust most companies with their personal data, according to a Feb. 13 survey from TRUSTe. The report, the Consumer Confidence Edition, is the first installment of a quarterly index from the privacy management company.
2.25.2012
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Consumers: Traditional Ad Channels More Engaging
According to a 2012 BrandSpark International/Better Homes and Gardens study, traditional advertising channels outperform digital channels in engaging American consumers. Data from the “2012 American Shopper Study” shows Americans engaged in a variety of traditional media are more likely to take note of ads than those engaged in digital media channels.
2.25.2012
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Is Print Dead?
What’s it take to build a valuable and profitable Integrated Media Platform in the B-to-B Industry? More effort than you think.
2.25.2012
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Free TAPPI Webinar (Feb. 27, 11 am EST): How to deal with misleading environmental claims related to print and paper
TAPPI will be hosting a free webinar on this topic facilitated by Phil Riebel, President and COO of Two Sides U.S., Inc. You must register to attend.
2.17.2012
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Free Webinar - Introduction to Green-e Re:print and Printing with Renewable Energy
Join us for a free webinar introducing Green-e re:print and be part of the next big movement in sustainable printing
2.2.2012
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For Their Children, Many E-Book Fans Insist on Paper
Print books may be under siege from the rise of e-books, but they have a tenacious hold on a particular group: children and toddlers. Their parents are insisting this next generation of readers spend their early years with old-fashioned books
2.1.2012
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World Wildlife Fund Roars as the King of the Direct Marketing Jungle
WWF relies heavily on direct mail for membership base
2.1.2012
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Sappi Fine Paper North America Launches 2011 Sustainability Report
First Regional Report Details News Goals to Drive Further Improvements
2.1.2012
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Print Book Sales on the Rise Since Thanksgiving, But Trail 2010
Book sales of print titles have been trending upward every week since the start of the holiday shopping season.
2.1.2012
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Appleton Coated: Achieves Green Master award
Appleton Coated earns elite designation
2.1.2012
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Will we ever go paper-less?
Since electronic devices play such a big part in our daily lives, we wanted to know how many of you think the U.S. will one day be paper-less. Here’s what our polling found: Most of us think it’ll never happen.
2.1.2012
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Verizon Abandons $2 'Convenience Fee' After Consumer Backlash
Verizon backtracks on introducing $2 fee
2.1.2012
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Marketers Eye USPS' Struggles With Caution
The embattled U.S. Postal Service (USPS) faces a host of new challenges, several of which threaten to directly impact marketers. However, many who rely on direct mail say that in spite of the tumult, they'll wait and see how things pan out before altering marketing strategy.
1.31.2012
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Magazine Apps Still Hampered By Malfunctions and Bugs
Will the glitches ever go away?
1.31.2012
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Forbidden Fibers
Recent TwoSides News article ‘RiskFree? Paper and the Lacey Act’
1.31.2012
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Sprint Raises the Bar on Sustainable Design Through New Product and Packaging Standards
UL Environment Certification, Improved Reparability and Greener Packaging Criteria Coming to Sprint in 2012
1.31.2012
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Most Consumers Still Don’t Talk About Brands on Social Sites
A new study shows consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed
1.31.2012
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ArborGen Donates Lab and Science Equipment to Teachers’ Supply Closet
ArborGen partners with local non-profit organization and encourages other area businesses to follow
1.31.2012
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House Beautiful Launches Integrated Marketing Campaign Using Digimarc Technology
Glidden Paint first sponsor on board for integrated mobile campaign treatment.
1.31.2012
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Book Publishers Create More Lavish Book Covers to Combat E-Reader Popularity
In an article by Julie Bosman in the New York Times titled “Publishers Guild Books With ‘Special Effects’ to Compete With E-books,” Bosman wrote “If e-books are about ease and expedience, the publishers reason, then print books need to be about physical beauty and the pleasures of owning, not just reading.”
1.31.2012
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Domtar Debuts Online Video Campaign
Domtar’s “Paper Because” campaign launches “Really, Really Short Films”
1.31.2012
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One Consumer’s Awareness of Sustainable Print
PSDA Blog on Certification Logos on products and Consumers’ impressions
1.31.2012
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Accessibility Driving Demand for Content According to Deloitte's
Deloitte's State of the Media Democracy (sixth edition) survey assesses media consumption preferences of nearly 2,000 consumers, ages 14 to 75 years old in the United States
1.31.2012
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Appleton Coated offers proof to “Feel Good” about choosing Utopia coated papers
Appleton Coated offers proof to “Feel Good” about choosing Utopia coated papers
1.31.2012
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Verso Paper Corp. Completes $45 Million Renewable Energy Project at Mill in Quinnesec, Michigan
Verso Paper Corp. today announced that the company has completed a $45 million renewable energy project at its pulp and paper mill in Quinnesec, Michigan.
1.30.2012
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Don’t Forget Print in the Rush to Digital
An increasing number of advertising dollars are moving to online media, and some organizations have decided to go all-digital. Although this is the trendy route, it may not be the best for business.
1.30.2012
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TAPPI has Scholarships to Offer for the 2012-2013 School Year
TAPPI has scholarships to offer. You have a chance to apply for some green (funds to pay tuition, etc.) to fund a satisfying green career. The scholarships are available for graduate and undergraduate students with an interest in the pulp, paper, converting, and packaging industries.
1.30.2012
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Printed Word Still More Trustworthy than Email, Survey Says
Printed correspondence still has a place because the general public still doesn't trust emails, according to research carried out by Pitney Bowes.
1.30.2012
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Triggered direct mail adds to marketing choices
Marketing automation is often characterized by triggered responses such as an automatic email sent as a result of a Web interaction, download or request for information. Now there's a new wrinkle in the trigger department: direct mail.
1.29.2012
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31 Percent of Delivered Digital Ads Not Seen By Consumers
New comScore study defines fault in digital ad consumption model.
1.29.2012
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Envelope Manufacturers Association Joins Two Sides
A recent press release from EMA as one of the many Allied Organizations to join Two Sides over the past months.
1.24.2012
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Research Shows Americans Still Prefer Print and Paper Communications, but Misconceptions about Environmental Sustainability Remain
If you prefer to read from paper instead of an electronic screen, you’re not alone.
1.13.2012
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US Consumers' Environmental Perceptions of Print & Paper - Summary of Results
View the presentation summarizing the results of the Two Sides survey on the environmental perceptions of print and paper in the US.
1.13.2012
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Press Release: Two Sides Launches U.S. Website
Factual Information from Respected Sources Dispels Myths about the Sustainability of Print and Paper
1.11.2012
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Two Sides Blog: Does your livelihood depend on a sustainable print and paper sector?
An introduction to the new Two Sides U.S. initiative and the wealth of resources on the new U.S. website.
1.11.2012
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Use Paper, Save the Planet
The following post is part of the course work for "Live Exchange" the foundational course on communication for The MBA Design Strategy Program at California College of the Arts.
1.9.2012
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Newspapers Show Sunday Readership Increases
Sunday circulation strategies pay off as publishers grow audience through more local news coverage, shopping bargains and reader engagement
1.9.2012
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Risk Free? Paper and the Lacey Act
Tests detect potentially illegal wood in paper. Here are some tips to manage risk.
1.9.2012
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On the Alert for Misleading Ads
A Blog about Energy and the Environment - Kevin Tuerff’s message is clear: Companies should not be making false claims about how green their products are to gain an incremental improvement in market share. Four years ago, he dreamed up the Greenwashing Index, a host site where consumers post, rate and discuss environmental advertising. He says the site has logged 55,000 repeat visitors.
1.9.2012
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Is Print Marketing Dead in Distribution?
In an increasingly digital world, companies across industries are challenged to figure out the role print marketing will play in their businesses, and how to merge those efforts with the digital world.
1.9.2012
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New Leaf, SC Johnson Make the Business Case for Green Power
An ever-growing number of companies are still identifying ways of making the business case for green power, finding that sweet spot where their environmental and business goals align. For New Leaf Paper, for example, renewable energy has enabled its business to grow.
1.9.2012
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Yellow Pages Industry Searches for Sustainability In The Digital Age
In order to mark America Recycles Day (Nov. 15), the Local Search Association (formerly the Yellow Pages Association) has joined forces with Keep America Beautiful (KAB), the nation's largest volunteer-based community action and education organization, to boost that commitment and further improve delivery choice options for consumers, recycling rates as well as reduce paper usage.
1.9.2012
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U.S. Recovered Paper Consumption Increases Slightly in October
AF & PA Report shows a slight increase in recovered paper consumption
1.9.2012
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Going Green, Big Business Hires Auditors for Proof
Big Four firms making push into 'green' auditing. Companies own up to pollution, but many skeptical. Outside audits help fend off 'green washing' claims.
1.8.2012
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OK, Johnny, Now Greenwash Your Hands
Dead Tree Edition shows examples of anti-paper greenwashing at highway rest stops and reveals part of its plan to rejuvenate the paper industry.
1.8.2012
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The Importance of Paper at the Vietnam Veterans Memorial
This blog by Paige Willis points out the importance of paper in delivering personal messages of remembrance at the Vietnam Veterans Memorial and other similar site.
1.8.2012
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Bloomberg.com Launches Section Covering Sustainability
Bloomberg.com has launched a new “Sustainability” section to cover the topic for business executives. A post on the Bloomberg Blog defined sustainability for business as “a long-term strategy to gain a competitive advantage in innovation, efficiency, reputation and, ultimately, performance.”
1.8.2012
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Best Workplace in the Americas Award Winners Announced
Printing Industries of America proudly announces the recipients of the 2011 Best Workplace in the Americas Awards. The program is designed to recognize graphic arts companies for their outstanding human relations efforts which contribute to a successful workplace.
1.8.2012
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What Nobody Sees and What Ensures That Publishers Remain: Added Value
Every now and again there are stories in the media (mainly traditional media: newspapers, TV, radio) that doubt the capabilities of the publishing world coping with the shift to digital. That there is truth to be found in this subject is clear, but what stings me (and many others in the publishing world), is that almost all of these stories are poorly justified, blunt and only seem to be made to cause a stir.
1.8.2012
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NNA Survey: Readers Prefer Their Community Newspapers for Local News and Information
Recent survey shows that 74 percent of people living in smaller communities prefer to read their local newspaper.
1.8.2012
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23,000 Seedlings Planted in Wisconsin Under SFI Community Grant
With the help of an SFI community grant, the Hardwood Forestry Fund began the process of turning an old soybean field in Devil's Lake State Park into a forest by planting 23,000 hardwood seedlings.
1.8.2012
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The Business Case for Green
As the director of publishing operations for Consumer Reports magazine, Meta Brophy has witnessed firsthand the impact of eco-friendly marketing on a business’s bottom line.
1.8.2012
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Study: Fifty percent of consumers prefer direct mail to email
Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be “more trustworthy” than email.
1.8.2012
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Avon's CSR Report Gives Its Paper, Water & Energy Use a Makeover
Today, with the release of its latest corporate responsibility report, cosmetics giant Avon opted to reveal more about its sustainability and philanthropic work than in the past. Avon is one of the largest commercial printers in North America.
1.8.2012
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Domtar expands its online environmental impacts calculator - the Domtar Paper Trail
Domtar Corporation has expanded "The Paper Trail," an online tool that measures the environmental impacts of specific paper grades.
1.8.2012
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Paper Making and Managed Forests
Doc never realized so much forest land is privately owned, and learned a lot by visiting the NAFO website. Of course, it’s an industry group so you have to balance the information there, but much of the data comes from third-party sources.
1.8.2012
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Publishers, Paper Companies Team Up for Forest Certification Pilot Project in Maine
Five leaders team up on a 790,000 acre forest certification project in the State of Maine.
1.8.2012
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Unilever Struggles to Quantify Carbon Footprint of Digital Advertising
CPG Giant Tries to 'Green' Its Marketing in Broader Sustainability Push
1.7.2012
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Magazine Launches Up 23.8 Percent in 2011
Numbers up for magazine launches and down for closures in 2011
1.7.2012
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How Much Water Is Used in a Paper Mill?
There is clearly an emergence of interest around measuring and disclosing water usage. There are innumerable efforts underway to measure and disclose water usage. However, there is much confusion over key metrics, the best tools available and what the “value” of water is for pulp and paper mills.
1.7.2012
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Sappi Fine Paper North America Receives Recognition for Industry Leadership in Environmental Strategy and Promotional Campaigns
Named a Finalist for the 2011 Pulp and Paper International Awards
12.4.2011
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GHG Protocol Launches Long-Awaited Value Chain, Product Standards
Benchmark Product Standards will help forge awareness and change within Industry
12.3.2011
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Cards: New Apple App Allows You To Create Cards; Apple Will Print, Mail Them
Use your iPhone to send your Season’s Greetings cards and let the Postal Service deliver.
12.3.2011
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Need for Efficiency Drives Printing Industry Toward Sustainability
Sustainability makes for good business
12.3.2011
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Ziff Davis Enterprise to Abandon Print Next Year
Major publisher shifts its reach to mobile
12.3.2011
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International Paper Announces 2020 Goals to Increase Energy Efficiency and Reduce Greenhouse Gas Emissions Globally
Goals Build on 40% Greenhouse Gas Emissions Decrease in the U.S. Achieved during the Last Decade
12.3.2011
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U.S. Recovered Paper Consumption Drops in September
AF&PA Report shows significant drop in recovered paper consumption
12.3.2011
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Finally, the Web at Hand
Premiere print issue of Style.com magazine to debut at newsstands
12.3.2011
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Survey: Professionals Not Replacing Print With Digital? New Readex Research study finds print second most popular media.
New Readex Research study finds print second most popular media.
12.3.2011
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Finally, an Electronic Paper Display I Can Crumple Up and Throw Away
The latest in E-ink technology
12.3.2011
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E-book Sales Rose 116% in August
Latest numbers in E-books sales
12.3.2011
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Magazine Publishers Look to Where Digital is Booming: The Book Business
Rodale, Hearst, Conde Nast join the e-book push.
12.3.2011
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National Geographic Magazine Exceeds 100,000 Paid Digital Subscribers Mag’s special series on world population was top free iPad app in iTunes
Mag’s special series on world population was top free iPad app in iTunes
12.3.2011
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Postal Reform Bill Bodes Well for Periodicals Industry
A closer look at the recently introduced postal reform bill to the U.S. Senate
12.3.2011
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Will Producing and Selling Renewable Bioenergy Transform the U.S. Paper Industry? Verso Says Yes and is Leading the Way
Believing that the production of renewable bioenergy will be the transformational lever that keeps the U.S. paper industry competitive, Verso Paper Corp. is leading the way to a more energy-focused future that is both economically and environmentally sustainable.
12.2.2011
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Are Your Forest Products Responsibly Sourced?
Blog Post - 2 degrees.
12.1.2011
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Study Confirms Biogenic Emissions Result in No Net Carbon Release
Study finds that keeping forests as forests prevents greenhouse gas emissions and actively managed forestland allows these forests to provide even more climate benefits.
11.30.2011
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Resolute Forest Products Joins WWF Climate Savers Program
World Wildlife Fund (WWF) welcomes Resolute Forest Products as the newest member of its prestigious Climate Savers program.
11.30.2011
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North America’s Sustainable Forestry Initiative Endorsed by PEFC
SFI Inc. is an independent, registered charitable organization that promotes sustainable forest management across North America and responsible fiber procurement globally. SFI has been recognized as PEFC approved.
11.30.2011
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Domtar Releases New Wave of Paper Because Campaign
Ads Expand Award-Winning Campaign, Highlighting the Effectiveness of Paper and Promoting its Responsible Use.
11.30.2011
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Digital Ad Impressions 47 Percent Lower than Print Counterpart
New research signifies “the Digital Drop-Off”, per Scout Analytics.
11.29.2011
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AF&PA and NPTA Announce Paper 2012 to be Held March 25-27
The Paper Industry Will Come Together at The Ritz-Carlton New York, Battery Park.
11.29.2011
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ArborGen Celebrates Major Milestone with Planting of its 10 Billionth Seedling
Market for seedlings demonstrate the growing global demand for forestry products and the important role of silvicultural innovation.
11.29.2011
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Print is Dead? Not For This Growing Publication Niche
Insights, analysis, practical advice, and smart-aleck comments related to the production and distribution of publications, such as magazines and catalogs, in the United States.
11.29.2011
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Print Only Impressions Still Dominate Overall Magazine Audience Engagement
Audience accessing both print and web generate lowest number of impressions.
11.29.2011
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Domtar Takes Home Two International Awards
Sustainability, transparency and PAPER because underpin wins for "Environmental Strategy of the Year" and "Promotional Campaign of the Year - Environmental Message".
11.29.2011
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Two Sides to Launch in the United States
This article appeared in Gravure Magazine in October 2011 and announces the start-up of Two Sides in the US.
11.2.2011
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