 |
Two Sides welcomes two new members: PaperSpecs and Grasso Graphics
Submitted by: Phil Riebel 5.10.2012
|
|
 |
Invitation to Join Two Sides for 2012-2013
Two Sides is currently inviting companies in the Graphic Communication Value Chain to join us as Commercial Members or Allied Organizations for 2012-2013. Please see the attached letter and contact us if you have any questions.
Submitted by: Phil Riebel 5.7.2012
|
|
 |
Senate Postal Reform Bill Passed
Submitted by: Joan MacKenzie 5.5.2012
|
|
 |
Are e-Readers Really Green?
Submitted by: Joan MacKenzie 5.4.2012
|
|
 |
Why Trees Matter
TREES are on the front lines of our changing climate. And when the oldest trees in the world suddenly start dying, it’s time to pay attention.
Submitted by: Joan MacKenzie 5.2.2012
|
|
 |
Paper And The Sustainability Issue
Paper companies are on the warpath. Paper makers and their allies are maintaining a major offensive to educate corporate brands and consumers on what they feel is a general misperception on paper’s impact on the environment, especially when compared...
Submitted by: Joan MacKenzie 4.29.2012
|
|
 |
Do E-Books Make It Harder to Remember What You Just Read?
Digital books are lighter and more convenient to tote around than paper books, but there may be advantages to old technology.
Submitted by: Joan MacKenzie 4.29.2012
|
|
 |
AF&PA Announces Record-High 2011 Paper Recovery Rate
The American Forest & Paper Association (AF&PA) today announced the 2011 recovery rate of paper consumed in the U.S., and winners of the 2012 Paper Recycling Awards
Submitted by: Joan MacKenzie 4.29.2012
|
|
 |
Paper2012 event opens with talk of sustainability, recycling and the digital future
Paper2012 event recently held in New York City.
Submitted by: Joan MacKenzie 4.28.2012
|
|
 |
Consumers Still Purchasing, But May Not be “Buying” Companies’ Environmental Claims
Most Americans Don’t Believe Companies Are Addressing All Environmental Impacts
Submitted by: Joan MacKenzie 4.28.2012
|
|
 |
Paper Discovery Center in Appleton, Wisconsin, connecting industry and community
Facility passing on the paper tradition
Submitted by: Joan MacKenzie 4.28.2012
|
|
 |
Sappi Fine Paper North America's eQ Journal 004: Taking the Guilt Out of Paper Sets the Facts Straight
This edition of eQ Journal presents how sustainable forestry protects air and water quality, supports biodiversity of plants and wildlife and results in healthier forests.
Submitted by: Joan MacKenzie 4.28.2012
|
|
 |
Taking Ethics to the Cloud
Just a decade ago, it would have been hard for all but the most tech-savvy to imagine the extent of cloud computing today . . . We believe cloud computing has the same potential to create profound new sustainability and ethical dilemmas. Addressing these dilemmas calls for an update on how we think about corporate responsibility.
Submitted by: Joan MacKenzie 4.28.2012
|
|
 |
Why Print Marketing Still Works with Uncle Sam
Print is far from being dead, according to a survey of 3,700 senior federal employees conducted by Market Connections, a market research firm.
Submitted by: Joan MacKenzie 4.28.2012
|
|
 |
Two Sides reaches out with buyer survey
Two Sides and Print Power are encouraging every company in the industry to forward a survey on print use to all their contacts in a bid to reinforce the positive message about print media.
Submitted by: Joan MacKenzie 4.28.2012
|
|
 |
Study: 74% of Internet users read local newspaper content
How do you read the newspaper?
Submitted by: Joan MacKenzie 4.28.2012
|
|
 |
College Faculty Continue their Love Affair with Print Textbooks, Says New BISG Study
Research finds overwhelming percentage of faculty feel students need texts to succeed... and they prefer them in print.
Submitted by: Joan MacKenzie 4.28.2012
|
|
 |
Preschoolers’ Reading Skills Benefit from One Minor Change by Teachers
How you read to your children may play an important role in their learning.
Submitted by: Joan MacKenzie 4.28.2012
|
|
 |
Your opportunity to contribute to this important survey
Two Sides, Print Power and VTT are carrying out a study on how consumers from 15 countries, including the United States and Australia, perceive print advertising. The objective of the study is to better understand the role that print now plays in our everyday lives.
Submitted by: Phil Riebel 4.27.2012
|
|
 |
WhatTheyThink Announces the Winners of the Fourth Annual Environmental Innovation Awards
Press release from the issuing company
Submitted by: Joan MacKenzie 4.26.2012
|
|
 |
Advanced Image Direct Joins Two Sides
Advanced Image Direct is the premier West Coast production environment for many Fortune 500 companies across the United States.
Submitted by: Phil Riebel 4.25.2012
|
|
 |
Upcoming: Free Webinar on April 26th
Christine Burow BSc MBA, of Marketing Strategy and Sustainability Consulting, and Team Member of Leapfrog Sustainability Inc. (www.leapfroghub.com) will be giving a free webinar on LCA and EPD on April 26 with Industry Intelligence as part of their i2live webinar series.
If you would like to join, please follow this link to sign up:
http://www.i2live.net/life-cycle-assessment-lca-and-environmental-product-declarations-epd-benefits-and-challenges/
Submitted by: Joan MacKenzie 4.20.2012
|
|
 |
Study: Clear environmental claims critical to consumer acceptance
New research on shoppers’ buy-in of environmentally friendly packaging shows consumer willingness, but strong confusion over claims.
Submitted by: Joan MacKenzie 4.20.2012
|
|
 |
Two Sides is officially launching in Australia
Print and paper campaign Two Sides is officially launching in Australia. In the lead-up to the official launch GEON Group Chief Executive Graham Morgan interviews Two Sides Director Martyn Eustace for ProPrint magazine.
Submitted by: Joe Kowalewski 4.12.2012
|
|
 |
Forest Owners Again Tell EPA - Biomass Carbon Accounting Must be Practical
The National Alliance of Forest Owners (NAFO) continues to urge the U.S. Environmental Protection Agency’s (EPA) Biogenic Carbon Emissions Panel to provide recommendations to the EPA that are scientifically sound, practical and reflect the carbon benefits of wood biomass energy.
Submitted by: Phil Riebel 4.11.2012
|
|
 |
HP Lightweight Paper Targets 22% Raw Material Reduction
HP Paper Thin will weigh 60 grams per square meter, 15 grams lighter than everyday paper, Business Green reports, resulting in a 22 percent reduction in raw material use.
Submitted by: Phil Riebel 4.10.2012
|
|
 |
McDonald's Tests Paper Coffee Cups
Burger giant trying out double-walled paper cups
Submitted by: Phil Riebel 4.10.2012
|
|
 |
Don’t Give Up the Print!
Next time you’re having a conversation with a client about the value of continuing to use print in their media mix, you might want to throw in some data from Harris Interactive.
Submitted by: Phil Riebel 4.10.2012
|
|
 |
SCA, K-C, IP on World's Most Ethical Companies List
Ethisphere recognizes companies that go beyond the ordinary and demonstrate that business ethics are decisive for a company's brand and profitability.
Submitted by: Phil Riebel 4.10.2012
|
|
 |
Coupons #2 Most Read Newspaper Section
A recently released study by The Media Audit, a multimedia, qualitative audience survey conducted in 80+ local U.S. markets, reveals the Sunday newspaper ad inserts remain a sought out feature with consumers.
Submitted by: Joan MacKenzie 4.5.2012
|
|
 |
Globe weekend readership jumps 15.6 per cent
Newspaper revamps look, drives readership numbers up.
Submitted by: Joan MacKenzie 4.5.2012
|
|
 |
Patients directed to online tools don't necessarily use them
A study finds that health information on the Web is read less often than the same material on paper.
Submitted by: Joan MacKenzie 4.5.2012
|
|
 |
19 Paper Giants Disclose Their Ecological Footprint
WWF is set to launch its second WWF Environmental Paper Company Index, rating 19 paper producers.
Submitted by: Joan MacKenzie 4.5.2012
|
|
 |
Best Practices in Communicating about Sustainability
Laura M. Thompson, PhD, Director of Sustainable Development at Sappi Fine Paper North America, offers some guidelines when it comes to talking about sustainability.
Submitted by: Joan MacKenzie 4.5.2012
|
|
 |
Hard copy vs. soft copy: Is digital storage greener than traditional media?
For some time, the general consensus has been that digital storage of information is more sustainable and produces less carbon than a hard copy, in the form of paper, CD’s and tape. How true is this when taking the full life cycle of a document or piece of media into account?
Submitted by: Joan MacKenzie 4.3.2012
|
|
 |
10 Things E-Books Won't Tell You
Don't dismantle those bookshelves just yet. We reveal why e-reading is still far from perfect.
Submitted by: Joan MacKenzie 4.3.2012
|
|
 |
On the Environmental Cost of Paper vs. Other Media
Over the past year or so, the print communication industry has been under pressure (i.e., attack) to address its carbon footprint. Some who are not particularly well informed (but may otherwise be well-meaning) and others who absolutely haven't a clue and couldn't care less, have been decrying print-based communication, and particularly printed advertising, as an environmental pariah, and they've called on government to limit businesses' free commercial speech.
Submitted by: Joan MacKenzie 4.1.2012
|
|
 |
Trees for Tomorrow trip Teaches Lessons
Scholarships provided by the Domtar Paper Co. allowed 25 students from D.C. Everest Middle School to experience the best of the Northwoods at the Trees For Tomorrow Learning Center in Eagle River.
Submitted by: Joan MacKenzie 4.1.2012
|
|
 |
4 Tips for Following FTC Guides on Green Claims
The Federal Trade Commission (FTC) is taking a closer look at marketers’ “green claims.”
Submitted by: Joan MacKenzie 4.1.2012
|
|
 |
The View From the Tree: 34 Tricks Print Mags Can Do That Apps Can’t
So, which are better, printed magazines or electronic editions? The answer is the same as Ron Paul's reply to the infamous boxers-or-briefs question: "Depends."
Submitted by: Joan MacKenzie 4.1.2012
|
|
 |
Senior Execs Prefer Reading Periodicals in Print
Senior executives are more likely to prefer reading a range of publications in their printed formats rather than digitally.
Submitted by: Joan MacKenzie 4.1.2012
|
|
 |
Domtar Leveraging ‘Mad Men’ Premiere to Promote the Benefits of Reading on Paper
Domtar Corp. announced that with Newsweek planning a retro edition to promote the new season of “Mad Men,” Domtar will run a 1960s-style ad with the message that, while we live in a more digital age, people still read faster on paper.
Submitted by: Joan MacKenzie 4.1.2012
|
|
 |
Do E-Books Make It Harder to Remember What You Just Read?
Maia Szalavitz has published an interesting article in Time. She asserts that digital books are lighter and more convenient to tote around than paper books, but there may be advantages to old technology.
Submitted by: Vince Collins 3.23.2012
|
|
 |
Sixteen Allied Organizations Join Two Sides to Help Promote the Sustainability of Paper and Print
Two Sides U.S. forms alliances with several organizations to increase its network and reach
Submitted by: Phil Riebel 3.19.2012
|
|
 |
How to Deal with Misleading Environmental Claims Related to Print and Paper
A webinar hosted by Tappi and presented by Phil Riebel, President and COO of Two Sides U.S.
Submitted by: Joan MacKenzie 3.13.2012
|
|
 |
The Big Debate
RISI recently held the Big Debate, Sustainability in the Paper Industry, which turned out to be a very lively discussion
Submitted by: Joan MacKenzie 3.13.2012
|
|
 |
Recovered Paper Quality: Will It Get Any Better?
Submitted by: Joan MacKenzie 3.13.2012
|
|
 |
Wot r u doin 2nite: laziness or creativity?
Traditional reading material exposes people to variety and creativity in the language. It helps develop skills that allow the interpretation of new and original words. This is not found in colloquial text speak, which actually constrains the use of English and caused the students to reject many words on the checklist.
Submitted by: Joan MacKenzie 3.13.2012
|
|
 |
Texting, Twitter contributing to students’ poor grammar skills, profs say
Little or no grammar teaching, cell phone texting, social networking sites such as Facebook and Twitter, are all being blamed for an increasingly unacceptable number of post-secondary students who can't write.
Submitted by: Joan MacKenzie 3.13.2012
|
|
 |
A Comparison of the FSC and SFI Forest Certification Standards
A webinar hosted by TAPPI and featuring Katie Fernholz, Executive Director with Dovetail Partners.
Submitted by: Joan MacKenzie 3.11.2012
|
|
 |
Logging of primary rainforests not ecologically sustainable, argue scientists
Submitted by: Joan MacKenzie 3.11.2012
|
|
 |
xpedx Exceeds 2011 Sustainability Goals; Sets New Goals for 2012
A leading business-to-business distributor of packaging, facility and printing supplies and equipment in North America, xpedx's environmental platform focuses on continuous improvement in the areas of sustainable leadership and operations as well as making, and helping its customers make, sustainable product choices.
Submitted by: Joan MacKenzie 3.11.2012
|
|
 |
Alma Media surveys the environmental impacts of printed newspaper and online media
Finnish study finds printed newspapers more ecological news media than online service due to production costs, says cost of device produced to read online content more than paper production, printing
Submitted by: Joan MacKenzie 3.11.2012
|
|
 |
Green Mill Index helps Propapier become forerunners in sustainability
Submitted by: Joan MacKenzie 3.11.2012
|
|
 |
Study Finds Significant Number of Consumers Who Have Switched to Electronic Billing and Payments Still Receive Paper Statements
Study Shows Trend, Known as “Double Dipping,” Exists Primarily Among Young and Technology-Savvy Consumers Study Also Reveals Targeted Outreach Efforts by Financial Institutions and Billers Can Encourage Adoption of Completely Paperless Behaviors.
Submitted by: Joan MacKenzie 3.11.2012
|
|
 |
To Print or not to Print, Is that the Question?
Submitted by: Joan MacKenzie 3.11.2012
|
|
 |
Hard copy vs. soft copy: Is digital storage greener than traditional media?
Reproduced from Climate Action, 2 March 2012, by Alan Bouquet.
"The problem it seems does not lie with the type of media being used, but the sustainability of the processes behind it. An email sent using a low energy highly efficient server will be considerably greener than one on an inefficient server. On the other hand, this applies to physical media as well; paper produced from a sustainably sourced forest, disposed of or recycled mindfully can be carbon neutral or better."
Submitted by: Martyn Eustace 3.8.2012
|
|
 |
GAA Environmental Workshop - June 19-21 in Washington D.C.
This year's GAA Environmental Workshop’s theme is “Sustainability of Print…Forests, Paper & Beyond”, and will be held at the L'Enfant Plaza Hotel in Washington, DC on June 19-21.
Submitted by: Phil Riebel 3.8.2012
|
|
 |
Power of print: Marketing expert says businesses should not abandon the basics
As an experienced observer of small-business innovations and marketing trends, author and consultant Jane Applegate has positioned herself as an industry leader by helping companies develop effective communication strategies. And while acknowledging the impact and importance of social media advances in the new millennium, Applegate also supports a diversified advertising portfolio for small and midsize companies and advocates a mix of traditional and emerging branding techniques.
Submitted by: Joan MacKenzie 2.26.2012
|
|
 |
31 Percent of Delivered Digital Ads Not Seen By Consumers
In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers.
Submitted by: Joan MacKenzie 2.26.2012
|
|
 |
QR Codes Generate Catalog of Success
“We get to build all these really cool features and benefits into a product, and we need to communicate those, and QR codes help us do that,” says Jeff Rohling, Brookstone’s vice president, general manager direct channel. “Our online business is partially driven by catalogs, and QR codes provide quick access to additional product information and videos.”
Submitted by: Joan MacKenzie 2.26.2012
|
|
 |
Marketers using print to inspire digital interest
Seventy per cent of marketers are using printed materials to direct audiences to digital content, according to a research study by Charterhouse. However, many are using relatively simple technique and 23 per cent admit their digital and print strategies are not closely aligned.
Submitted by: Joan MacKenzie 2.26.2012
|
|
 |
Trying On Shades of Brown to Scream Green
When consumers see brown they think green, say companies that sell products like paper towels, napkins and diapers. Brown napkins, paper towels, coffee filters and even diapers are increasing in popularity as companies play up an image that brown means less chemicals.
Submitted by: Joan MacKenzie 2.25.2012
|
|
 |
New Online Guide for "Green Paper" Purchasing
WWF launches today new online guidance for responsible paper buyers. The site checkyourpaper.panda.org/paperbuyingtips has been developed for purchasers of paper who want to get an overview of what they can do to help protect forest biodiversity, the natural environment and human rights.
Submitted by: Joan MacKenzie 2.25.2012
|
|
 |
Announcing the Fourth Annual WhatTheyThink Environmental Innovation Awards
WhatTheyThink is opening the applications for the Fourth Annual Environmental Innovation Awards, presented in partnership with Unisource Worldwide, Inc. and Unisource’s respect™ Printers’ Program.
Submitted by: Joan MacKenzie 2.25.2012
|
|
 |
UL Environment 880 Standard Recognizes Forest Certification
Underwriters Laboratory (UL) Environment recognizes both PEFC-endorsed standards, such as SFI, and FSC standards when addressing the need for manufacturing organizations to have an Environmentally Preferable Purchasing (EPP) program.
Submitted by: Joan MacKenzie 2.25.2012
|
|
 |
Environmental Logos and Certifications for Paper - Part 2 of 2
This article is Part 2 of a two-part series. It offers more examples of self-declarations, specific to the paper industry, and information on certifications
Submitted by: Joan MacKenzie 2.25.2012
|
|
 |
Understanding Eco-logos: Certifications vs. Self-Declarations – Part 1 of 2
This article is Part I of a two-part series by Laura M. Thompson, Ph.D., director of sustainable development at Sappi Fine Papers North America, and explains paper-related eco-logos.
Submitted by: Joan MacKenzie 2.25.2012
|
|
 |
Say Hello to Two Sides US
Margie Dana from Print Buyers International introduces her network to Two Sides U.S. - the repository to visit and access all of the information available on the sustainability of print and paper.
Submitted by: Joan MacKenzie 2.25.2012
|
|
 |
WWF Environmental Paper Award 2012 Open for Submissions
WWF, the world´s largest conservation organization, is calling worldwide for submissions to the WWF Environmental Paper Award 2012.
Submitted by: Joan MacKenzie 2.25.2012
|
|
 |
Timber Sector Performs Well in Sustainability Report
Timber and forest products companies are once more among the top performers in terms of minimizing the risk of their activities causing deforestation, according to the latest report from the Forest Footprint Disclosure initiative (FFD).
Submitted by: Joan MacKenzie 2.25.2012
|
|
 |
How Green Is Your Media—Finland Edition
A study recently conducted in Finland by publisher Alma Media was recently conducted to determine the life-cycle environmental impacts of three of its newspapers and their respective online services.
Submitted by: Joan MacKenzie 2.25.2012
|
|
 |
This Year's Killer App — Pen and Paper
There's something big that the smartphone, try as it might, has not been able to stare down into oblivion: pen and paper.
Submitted by: Joan MacKenzie 2.25.2012
|
|
 |
Rethinking the Nature of Waste: Boise’s Project UP™
Project UP™ – an opportunity to transform distressed urban spaces into healthy, livable green spaces, perfect for relaxation, reflection and rejuvenation.
Submitted by: Joan MacKenzie 2.25.2012
|
|
 |
Report: 90% of consumers worry about online privacy
Ninety percent of U.S. adults worry about online privacy, while 41% do not trust most companies with their personal data, according to a Feb. 13 survey from TRUSTe. The report, the Consumer Confidence Edition, is the first installment of a quarterly index from the privacy management company.
Submitted by: Joan MacKenzie 2.25.2012
|
|
 |
Consumers: Traditional Ad Channels More Engaging
According to a 2012 BrandSpark International/Better Homes and Gardens study, traditional advertising channels outperform digital channels in engaging American consumers. Data from the “2012 American Shopper Study” shows Americans engaged in a variety of traditional media are more likely to take note of ads than those engaged in digital media channels.
Submitted by: Joan MacKenzie 2.25.2012
|
|
 |
Is Print Dead?
What’s it take to build a valuable and profitable Integrated Media Platform in the B-to-B Industry? More effort than you think.
Submitted by: Joan MacKenzie 2.25.2012
|
|
 |
Free TAPPI Webinar (Feb. 27, 11 am EST): How to deal with misleading environmental claims related to print and paper
TAPPI will be hosting a free webinar on this topic facilitated by Phil Riebel, President and COO of Two Sides U.S., Inc. You must register to attend.
Submitted by: Phil Riebel 2.17.2012
|
|
 |
Free Webinar - Introduction to Green-e Re:print and Printing with Renewable Energy
Join us for a free webinar introducing Green-e re:print and be part of the next big movement in sustainable printing
Submitted by: Joan MacKenzie 2.2.2012
|
|
 |
For Their Children, Many E-Book Fans Insist on Paper
Print books may be under siege from the rise of e-books, but they have a tenacious hold on a particular group: children and toddlers. Their parents are insisting this next generation of readers spend their early years with old-fashioned books
Submitted by: Joan MacKenzie 2.1.2012
|
|
 |
World Wildlife Fund Roars as the King of the Direct Marketing Jungle
WWF relies heavily on direct mail for membership base
Submitted by: Joan MacKenzie 2.1.2012
|
|
 |
Sappi Fine Paper North America Launches 2011 Sustainability Report
First Regional Report Details News Goals to Drive Further Improvements
Submitted by: Joan MacKenzie 2.1.2012
|
|
 |
Print Book Sales on the Rise Since Thanksgiving, But Trail 2010
Book sales of print titles have been trending upward every week since the start of the holiday shopping season.
Submitted by: Joan MacKenzie 2.1.2012
|
|
 |
Appleton Coated: Achieves Green Master award
Appleton Coated earns elite designation
Submitted by: Joan MacKenzie 2.1.2012
|
|
 |
Will we ever go paper-less?
Since electronic devices play such a big part in our daily lives, we wanted to know how many of you think the U.S. will one day be paper-less. Here’s what our polling found: Most of us think it’ll never happen.
Submitted by: Joan MacKenzie 2.1.2012
|
|
 |
Verizon Abandons $2 'Convenience Fee' After Consumer Backlash
Verizon backtracks on introducing $2 fee
Submitted by: Joan MacKenzie 2.1.2012
|
|
 |
Marketers Eye USPS' Struggles With Caution
The embattled U.S. Postal Service (USPS) faces a host of new challenges, several of which threaten to directly impact marketers. However, many who rely on direct mail say that in spite of the tumult, they'll wait and see how things pan out before altering marketing strategy.
Submitted by: Joan MacKenzie 1.31.2012
|
|
 |
Magazine Apps Still Hampered By Malfunctions and Bugs
Will the glitches ever go away?
Submitted by: Joan MacKenzie 1.31.2012
|
|
 |
Forbidden Fibers
Recent TwoSides News article ‘RiskFree? Paper and the Lacey Act’
Submitted by: Joan MacKenzie 1.31.2012
|
|
 |
Sprint Raises the Bar on Sustainable Design Through New Product and Packaging Standards
UL Environment Certification, Improved Reparability and Greener Packaging Criteria Coming to Sprint in 2012
Submitted by: Joan MacKenzie 1.31.2012
|
|
|
Most Consumers Still Don’t Talk About Brands on Social Sites
A new study shows consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed
Submitted by: Joan MacKenzie 1.31.2012
|
|
 |
ArborGen Donates Lab and Science Equipment to Teachers’ Supply Closet
ArborGen partners with local non-profit organization and encourages other area businesses to follow
Submitted by: Joan MacKenzie 1.31.2012
|
|
 |
House Beautiful Launches Integrated Marketing Campaign Using Digimarc Technology
Glidden Paint first sponsor on board for integrated mobile campaign treatment.
Submitted by: Joan MacKenzie 1.31.2012
|
|
 |
Book Publishers Create More Lavish Book Covers to Combat E-Reader Popularity
In an article by Julie Bosman in the New York Times titled “Publishers Guild Books With ‘Special Effects’ to Compete With E-books,” Bosman wrote “If e-books are about ease and expedience, the publishers reason, then print books need to be about physical beauty and the pleasures of owning, not just reading.”
Submitted by: Joan MacKenzie 1.31.2012
|
|
 |
Domtar Debuts Online Video Campaign
Domtar’s “Paper Because” campaign launches “Really, Really Short Films”
Submitted by: Joan MacKenzie 1.31.2012
|
|
 |
One Consumer’s Awareness of Sustainable Print
PSDA Blog on Certification Logos on products and Consumers’ impressions
Submitted by: Joan MacKenzie 1.31.2012
|
|
 |
Accessibility Driving Demand for Content According to Deloitte's
Deloitte's State of the Media Democracy (sixth edition) survey assesses media consumption preferences of nearly 2,000 consumers, ages 14 to 75 years old in the United States
Submitted by: Joan MacKenzie 1.31.2012
|
|
 |
Appleton Coated offers proof to “Feel Good” about choosing Utopia coated papers
Appleton Coated offers proof to “Feel Good” about choosing Utopia coated papers
Submitted by: Joan MacKenzie 1.31.2012
|
|
 |
Verso Paper Corp. Completes $45 Million Renewable Energy Project at Mill in Quinnesec, Michigan
Verso Paper Corp. today announced that the company has completed a $45 million renewable energy project at its pulp and paper mill in Quinnesec, Michigan.
Submitted by: Joan MacKenzie 1.30.2012
|
|
 |
Don’t Forget Print in the Rush to Digital
An increasing number of advertising dollars are moving to online media, and some organizations have decided to go all-digital. Although this is the trendy route, it may not be the best for business.
Submitted by: Joan MacKenzie 1.30.2012
|
|
 |
TAPPI has Scholarships to Offer for the 2012-2013 School Year
TAPPI has scholarships to offer. You have a chance to apply for some green (funds to pay tuition, etc.) to fund a satisfying green career. The scholarships are available for graduate and undergraduate students with an interest in the pulp, paper, converting, and packaging industries.
Submitted by: Joan MacKenzie 1.30.2012
|
|
 |
Printed Word Still More Trustworthy than Email, Survey Says
Printed correspondence still has a place because the general public still doesn't trust emails, according to research carried out by Pitney Bowes.
Submitted by: Joan MacKenzie 1.30.2012
|
|
 |
Triggered direct mail adds to marketing choices
Marketing automation is often characterized by triggered responses such as an automatic email sent as a result of a Web interaction, download or request for information. Now there's a new wrinkle in the trigger department: direct mail.
Submitted by: Joan MacKenzie 1.29.2012
|
|
 |
31 Percent of Delivered Digital Ads Not Seen By Consumers
New comScore study defines fault in digital ad consumption model.
Submitted by: Joan MacKenzie 1.29.2012
|
|
 |
Envelope Manufacturers Association Joins Two Sides
A recent press release from EMA as one of the many Allied Organizations to join Two Sides over the past months.
Submitted by: Phil Riebel 1.24.2012
|
|
 |
Research Shows Americans Still Prefer Print and Paper Communications, but Misconceptions about Environmental Sustainability Remain
If you prefer to read from paper instead of an electronic screen, you’re not alone.
Submitted by: Phil Riebel 1.13.2012
|
|
 |
US Consumers' Environmental Perceptions of Print & Paper - Summary of Results
View the presentation summarizing the results of the Two Sides survey on the environmental perceptions of print and paper in the US.
Submitted by: Phil Riebel 1.13.2012
|
|
 |
Press Release: Two Sides Launches U.S. Website
Factual Information from Respected Sources Dispels Myths about the Sustainability of Print and Paper
Submitted by: Phil Riebel 1.11.2012
|
|
 |
Two Sides Blog: Does your livelihood depend on a sustainable print and paper sector?
An introduction to the new Two Sides U.S. initiative and the wealth of resources on the new U.S. website.
Submitted by: Phil Riebel 1.11.2012
|
|
 |
Use Paper, Save the Planet
The following post is part of the course work for "Live Exchange" the foundational course on communication for The MBA Design Strategy Program at California College of the Arts.
Submitted by: Joan MacKenzie 1.9.2012
|
|
 |
Newspapers Show Sunday Readership Increases
Sunday circulation strategies pay off as publishers grow audience through more local news coverage, shopping bargains and reader engagement
Submitted by: Joan MacKenzie 1.9.2012
|
|
 |
Risk Free? Paper and the Lacey Act
Tests detect potentially illegal wood in paper. Here are some tips to manage risk.
Submitted by: Joan MacKenzie 1.9.2012
|
|
 |
On the Alert for Misleading Ads
A Blog about Energy and the Environment - Kevin Tuerff’s message is clear: Companies should not be making false claims about how green their products are to gain an incremental improvement in market share. Four years ago, he dreamed up the Greenwashing Index, a host site where consumers post, rate and discuss environmental advertising. He says the site has logged 55,000 repeat visitors.
Submitted by: Joan MacKenzie 1.9.2012
|
|
 |
Is Print Marketing Dead in Distribution?
In an increasingly digital world, companies across industries are challenged to figure out the role print marketing will play in their businesses, and how to merge those efforts with the digital world.
Submitted by: Joan MacKenzie 1.9.2012
|
|
 |
New Leaf, SC Johnson Make the Business Case for Green Power
An ever-growing number of companies are still identifying ways of making the business case for green power, finding that sweet spot where their environmental and business goals align. For New Leaf Paper, for example, renewable energy has enabled its business to grow.
Submitted by: Joan MacKenzie 1.9.2012
|
|
 |
Yellow Pages Industry Searches for Sustainability In The Digital Age
In order to mark America Recycles Day (Nov. 15), the Local Search Association (formerly the Yellow Pages Association) has joined forces with Keep America Beautiful (KAB), the nation's largest volunteer-based community action and education organization, to boost that commitment and further improve delivery choice options for consumers, recycling rates as well as reduce paper usage.
Submitted by: Joan MacKenzie 1.9.2012
|
|
 |
U.S. Recovered Paper Consumption Increases Slightly in October
AF & PA Report shows a slight increase in recovered paper consumption
Submitted by: Joan MacKenzie 1.9.2012
|
|
 |
Going Green, Big Business Hires Auditors for Proof
Big Four firms making push into 'green' auditing. Companies own up to pollution, but many skeptical. Outside audits help fend off 'green washing' claims.
Submitted by: Joan MacKenzie 1.8.2012
|
|
 |
OK, Johnny, Now Greenwash Your Hands
Dead Tree Edition shows examples of anti-paper greenwashing at highway rest stops and reveals part of its plan to rejuvenate the paper industry.
Submitted by: Joan MacKenzie 1.8.2012
|
|
 |
The Importance of Paper at the Vietnam Veterans Memorial
This blog by Paige Willis points out the importance of paper in delivering personal messages of remembrance at the Vietnam Veterans Memorial and other similar site.
Submitted by: Joan MacKenzie 1.8.2012
|
|
 |
Bloomberg.com Launches Section Covering Sustainability
Bloomberg.com has launched a new “Sustainability” section to cover the topic for business executives. A post on the Bloomberg Blog defined sustainability for business as “a long-term strategy to gain a competitive advantage in innovation, efficiency, reputation and, ultimately, performance.”
Submitted by: Joan MacKenzie 1.8.2012
|
|
 |
Best Workplace in the Americas Award Winners Announced
Printing Industries of America proudly announces the recipients of the 2011 Best Workplace in the Americas Awards. The program is designed to recognize graphic arts companies for their outstanding human relations efforts which contribute to a successful workplace.
Submitted by: Joan MacKenzie 1.8.2012
|
|
 |
What Nobody Sees and What Ensures That Publishers Remain: Added Value
Every now and again there are stories in the media (mainly traditional media: newspapers, TV, radio) that doubt the capabilities of the publishing world coping with the shift to digital. That there is truth to be found in this subject is clear, but what stings me (and many others in the publishing world), is that almost all of these stories are poorly justified, blunt and only seem to be made to cause a stir.
Submitted by: Joan MacKenzie 1.8.2012
|
|
 |
NNA Survey: Readers Prefer Their Community Newspapers for Local News and Information
Recent survey shows that 74 percent of people living in smaller communities prefer to read their local newspaper.
Submitted by: Joan MacKenzie 1.8.2012
|
|
 |
23,000 Seedlings Planted in Wisconsin Under SFI Community Grant
With the help of an SFI community grant, the Hardwood Forestry Fund began the process of turning an old soybean field in Devil's Lake State Park into a forest by planting 23,000 hardwood seedlings.
Submitted by: Joan MacKenzie 1.8.2012
|
|
 |
The Business Case for Green
As the director of publishing operations for Consumer Reports magazine, Meta Brophy has witnessed firsthand the impact of eco-friendly marketing on a business’s bottom line.
Submitted by: Joan MacKenzie 1.8.2012
|
|
 |
Study: Fifty percent of consumers prefer direct mail to email
Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be “more trustworthy” than email.
Submitted by: Joan MacKenzie 1.8.2012
|
|
 |
Avon's CSR Report Gives Its Paper, Water & Energy Use a Makeover
Today, with the release of its latest corporate responsibility report, cosmetics giant Avon opted to reveal more about its sustainability and philanthropic work than in the past. Avon is one of the largest commercial printers in North America.
Submitted by: Joan MacKenzie 1.8.2012
|
|
 |
Domtar expands its online environmental impacts calculator - the Domtar Paper Trail
Domtar Corporation has expanded "The Paper Trail," an online tool that measures the environmental impacts of specific paper grades.
Submitted by: Joan MacKenzie 1.8.2012
|
|
 |
Paper Making and Managed Forests
Doc never realized so much forest land is privately owned, and learned a lot by visiting the NAFO website. Of course, it’s an industry group so you have to balance the information there, but much of the data comes from third-party sources.
Submitted by: Joan MacKenzie 1.8.2012
|
|
 |
Publishers, Paper Companies Team Up for Forest Certification Pilot Project in Maine
Five leaders team up on a 790,000 acre forest certification project in the State of Maine.
Submitted by: Joan MacKenzie 1.8.2012
|
|
 |
Unilever Struggles to Quantify Carbon Footprint of Digital Advertising
CPG Giant Tries to 'Green' Its Marketing in Broader Sustainability Push
Submitted by: Joan MacKenzie 1.7.2012
|
|
 |
Magazine Launches Up 23.8 Percent in 2011
Numbers up for magazine launches and down for closures in 2011
Submitted by: Joan MacKenzie 1.7.2012
|
|
 |
How Much Water Is Used in a Paper Mill?
There is clearly an emergence of interest around measuring and disclosing water usage. There are innumerable efforts underway to measure and disclose water usage. However, there is much confusion over key metrics, the best tools available and what the “value” of water is for pulp and paper mills.
Submitted by: Joan MacKenzie 1.7.2012
|
|
 |
Sappi Fine Paper North America Receives Recognition for Industry Leadership in Environmental Strategy and Promotional Campaigns
Named a Finalist for the 2011 Pulp and Paper International Awards
Submitted by: Joan MacKenzie 12.4.2011
|
|
 |
GHG Protocol Launches Long-Awaited Value Chain, Product Standards
Benchmark Product Standards will help forge awareness and change within Industry
Submitted by: Joan MacKenzie 12.3.2011
|
|
 |
Cards: New Apple App Allows You To Create Cards; Apple Will Print, Mail Them
Use your iPhone to send your Season’s Greetings cards and let the Postal Service deliver.
Submitted by: Joan MacKenzie 12.3.2011
|
|
 |
Need for Efficiency Drives Printing Industry Toward Sustainability
Sustainability makes for good business
Submitted by: Joan MacKenzie 12.3.2011
|
|
 |
Ziff Davis Enterprise to Abandon Print Next Year
Major publisher shifts its reach to mobile
Submitted by: Joan MacKenzie 12.3.2011
|
|
 |
International Paper Announces 2020 Goals to Increase Energy Efficiency and Reduce Greenhouse Gas Emissions Globally
Goals Build on 40% Greenhouse Gas Emissions Decrease in the U.S. Achieved during the Last Decade
Submitted by: Joan MacKenzie 12.3.2011
|
|
 |
U.S. Recovered Paper Consumption Drops in September
AF&PA Report shows significant drop in recovered paper consumption
Submitted by: Joan MacKenzie 12.3.2011
|
|
 |
Finally, the Web at Hand
Premiere print issue of Style.com magazine to debut at newsstands
Submitted by: Joan MacKenzie 12.3.2011
|
|
 |
Survey: Professionals Not Replacing Print With Digital? New Readex Research study finds print second most popular media.
New Readex Research study finds print second most popular media.
Submitted by: Joan MacKenzie 12.3.2011
|
|
 |
Finally, an Electronic Paper Display I Can Crumple Up and Throw Away
The latest in E-ink technology
Submitted by: Joan MacKenzie 12.3.2011
|
|
 |
E-book Sales Rose 116% in August
Latest numbers in E-books sales
Submitted by: Joan MacKenzie 12.3.2011
|
|
 |
Magazine Publishers Look to Where Digital is Booming: The Book Business
Rodale, Hearst, Conde Nast join the e-book push.
Submitted by: Joan MacKenzie 12.3.2011
|
|
 |
National Geographic Magazine Exceeds 100,000 Paid Digital Subscribers Mag’s special series on world population was top free iPad app in iTunes
Mag’s special series on world population was top free iPad app in iTunes
Submitted by: Joan MacKenzie 12.3.2011
|
|
 |
Postal Reform Bill Bodes Well for Periodicals Industry
A closer look at the recently introduced postal reform bill to the U.S. Senate
Submitted by: Joan MacKenzie 12.3.2011
|
|
 |
Will Producing and Selling Renewable Bioenergy Transform the U.S. Paper Industry? Verso Says Yes and is Leading the Way
Believing that the production of renewable bioenergy will be the transformational lever that keeps the U.S. paper industry competitive, Verso Paper Corp. is leading the way to a more energy-focused future that is both economically and environmentally sustainable.
Submitted by: Joan MacKenzie 12.2.2011
|
|
 |
Are Your Forest Products Responsibly Sourced?
Blog Post - 2 degrees.
Submitted by: Joan MacKenzie 12.1.2011
|
|
 |
Study Confirms Biogenic Emissions Result in No Net Carbon Release
Study finds that keeping forests as forests prevents greenhouse gas emissions and actively managed forestland allows these forests to provide even more climate benefits.
Submitted by: Joan MacKenzie 11.30.2011
|
|
 |
Resolute Forest Products Joins WWF Climate Savers Program
World Wildlife Fund (WWF) welcomes Resolute Forest Products as the newest member of its prestigious Climate Savers program.
Submitted by: Joan MacKenzie 11.30.2011
|
|
 |
North America’s Sustainable Forestry Initiative Endorsed by PEFC
SFI Inc. is an independent, registered charitable organization that promotes sustainable forest management across North America and responsible fiber procurement globally. SFI has been recognized as PEFC approved.
Submitted by: Joan MacKenzie 11.30.2011
|
|
 |
Domtar Releases New Wave of Paper Because Campaign
Ads Expand Award-Winning Campaign, Highlighting the Effectiveness of Paper and Promoting its Responsible Use.
Submitted by: Joan MacKenzie 11.30.2011
|
|
 |
Digital Ad Impressions 47 Percent Lower than Print Counterpart
New research signifies “the Digital Drop-Off”, per Scout Analytics.
Submitted by: Joan MacKenzie 11.29.2011
|
|
 |
AF&PA and NPTA Announce Paper 2012 to be Held March 25-27
The Paper Industry Will Come Together at The Ritz-Carlton New York, Battery Park.
Submitted by: Joan MacKenzie 11.29.2011
|
|
 |
ArborGen Celebrates Major Milestone with Planting of its 10 Billionth Seedling
Market for seedlings demonstrate the growing global demand for forestry products and the important role of silvicultural innovation.
Submitted by: Joan MacKenzie 11.29.2011
|
|
 |
Print is Dead? Not For This Growing Publication Niche
Insights, analysis, practical advice, and smart-aleck comments related to the production and distribution of publications, such as magazines and catalogs, in the United States.
Submitted by: Joan MacKenzie 11.29.2011
|
|
 |
Print Only Impressions Still Dominate Overall Magazine Audience Engagement
Audience accessing both print and web generate lowest number of impressions.
Submitted by: Joan MacKenzie 11.29.2011
|
|
 |
Domtar Takes Home Two International Awards
Sustainability, transparency and PAPER because underpin wins for "Environmental Strategy of the Year" and "Promotional Campaign of the Year - Environmental Message".
Submitted by: Joan MacKenzie 11.29.2011
|
|
 |
Two Sides to Launch in the United States
This article appeared in Gravure Magazine in October 2011 and announces the start-up of Two Sides in the US.
Submitted by: Phil Riebel 11.2.2011
|
|
