Globe weekend readership jumps 15.6 per cent
Newspaper revamps look, drives readership numbers up.
31, 2012- In an increasingly digitized world, The Globe and Mail made a bet
on print in the fall of 2010. The paper overhauled its daily design, added
glossy pages and created a distinctive look for its weekend edition.
numbers from the Print Management Bureau show national readership of The
Globe's print edition climbed 3.8 per cent, to 2,537,000, over the two years
from October, 2009, to September, 2011. Readership of the Saturday paper jumped
15.6 per cent, while weekday readership was up 2.9 per cent.
increases buck industry trends in North America, where newspaper readership is
women, high-income earners and well-educated people are reading The Globe, with
increases of 9 per cent among women, 8 per cent among university-educated
readers, 11 per cent for those with a household income over $125,000 a year and
3 per cent among managers and professionals.
figures echo those of the National Audience Databank, which also found a
dramatic 24-per-cent jump in print readership in the Vancouver market.
weekly readership of both the paper and globeandmail.com stands at 3.3 million,
with a 13-per-cent jump in people viewing the website and a 5-per-cent rise
among print readers, NADBank's numbers suggest.
the largest gains came among young women reading the Saturday edition: The
Globe posted gains in the 18- to 24-year-old demographic of 23 per cent and 24
per cent among those 25 to 34.
Globe and Mail continues to deliver quality journalism, ground-breaking content
and creative design to attract and engage our readers," said Globe
publisher and CEO Phillip Crawley. "With consistent growth across all of
our platforms, only The Globe and Mail can offer this quality and sought-after
audience to our advertisers. We set out to attract more women, younger readers
and a broader geographic reach - and The Globe and Mail's strong readership
numbers speak for themselves."
also posted another key figure: Report on Business Magazine is now the
country's most-read business magazine, edging out Financial Post Magazine by an
showed ROB Magazine with 951,000 readers over the age of 18, compared to
883,000 for Financial Post Magazine and 820,000 for Canadian Business. The
Globe's business magazine also owes its strong showing to university graduates,
who make up 543,000 of its readers, significantly more than any other business
magazine in the country.