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Your opportunity to contribute to this important survey
Two Sides, Print Power and VTT are carrying out a study on how consumers from 15 countries, including the United States and Australia, perceive print advertising. The objective of the study is to better understand the role that print now plays in our everyday lives.
4.27.2012
17 April 2012, London, UK – Two Sides, Print Power and VTT, the Technical Research Centre of Finland, are carrying out a study on how consumers from 15 countries, including the United States and Australia, perceive print advertising. The objective of the study is to better understand the role that print now plays in our everyday lives. The
study will be carried out in two phases; first as a questionnaire and then as a
discussion and innovation forum. The questionnaire consists of six short
stories, each describing a different media use situation. Consumers are invited
to read the stories and rate how well the stories fit into their lifestyles and
media use habits. Also, attitudes towards advertising in different media
channels are studied. In
the second phase small groups of consumers from different countries will be
invited to provide more detailed information on their media use habits. The
focus will be on finding out what kind of needs and expectations people have
for print advertising and examine the role of print products in everyday life. Martyn
Eustace, Two Sides Director states, “In a multi-channel world we have to understand
how consumers relate to print and how reading habits are being impacted by new
media. This will give us valuable insight, ensuring that our promotion of print
as a highly effective and sustainable media is clearly focused on consumers’
reading preferences.” To
participate in the survey visit the Two Sides UK website at www.twosides.info
and click on the survey link on the home page. About Two Sides and Print Power Two Sides and Print Power are initiatives by companies from the Graphic
Communication Value Chain including forestry, pulp, paper, inks and chemicals,
pre press, press, finishing, publishing and printing. Today there are nearly
300 UK members and many more across Europe, United States and Australia. Our
common goal is to promote the responsible production and use of print and
paper, and dispel common environmental misconceptions by providing users with
verifiable information on why print and paper is an attractive, practical and
sustainable communications medium. www.twosides.info www.printpoweruk.co.uk
Contacts: Martyn Eustace: mje@twosides.info Vince Collins: vc@twosides.info Sarah Collins: sjc@twosides.info
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