April 13, 2012

The survey has been specially designed to discover which groups of people are still using print and are most likely to respond to printed marketing material.

It will also discover which other forms of media work best alongside print with regards to advertising.

According to Two Sides director Martyn Eustace, the survey will enable the organization to better focus its advertising, as well as going to print buyers with valuable information on the advantages of advertising in print.

He said: "There is no point telling people who love print how good print is. This will help is focus our advertising better. 

"We really need the industry to do its bit. There is no point sending it to our members, the more people we can get responses from, the more useful the survey will be."

Emails have already been sent out by Two Sides encouraging its members to forward the survey, but anybody else wishing to help can contact the organization through its website www.twosides.info.

http://www.printweek.com/news/1126781/Two-Sides-reaches-buyer-survey/