Two Sides reaches out with buyer survey
Two Sides and Print Power are encouraging every company in the industry to forward a survey on print use to all their contacts in a bid to reinforce the positive message about print media.
survey has been specially designed to discover which groups of people are still
using print and are most likely to respond to printed marketing material.
will also discover which other forms of media work best alongside print with
regards to advertising.
According to Two Sides director Martyn Eustace, the survey will enable the
organization to better focus its advertising, as well as going to print buyers
with valuable information on the advantages of advertising in print.
He said: "There is no point telling people who love print how good print
is. This will help is focus our advertising better.
"We really need the industry to do its bit. There is no point sending it
to our members, the more people we can get responses from, the more useful the
survey will be."
Emails have already been sent out by Two Sides encouraging its members to
forward the survey, but anybody else wishing to help can contact the organization
through its website www.twosides.info.